Hubspot

DECEMBER 30, 2013

It’s an understatement to call a CMO’s role exciting. We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. Digital is only the first step -- CMOs need to dig deeper. They’re researching products in-depth.

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. .” via Wired.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Buzz Marketing for Technology

OCTOBER 28, 2008

Bottom line – TV becomes much more like the internet (IPTV) but with broadcast programming and ads will be bought and delivered like internet advertising! Like an eBay/Home Shopping Network channel or Americas Funniest Home Videos/YouTube edition?? And just another thought - Can you envision a crossover of web programs to TV?

Broadcasting 100

Broadcasting Planning CMO Advertising Mediums 100

Vidyard

APRIL 19, 2016

. “Vidyard’s recognition as a finalist for the 2016 Marketo Revvie Award for LaunchPoint Technology Partner of the Year validates our commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Vidyard

JANUARY 8, 2015

Sure, we’ve all been getting lost in that YouTube black hole for a number of years now, but it’s only quite recently that marketers have started to rein in this beast and take advantage of video’s potential. Tyler is the CMO at Vidyard, the world’s leading video marketing platform. His author page is here.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Content Standard

DECEMBER 8, 2016

Traditional marketing teams may still see digital as an augmentation of their traditional, broadcast-advertising-based pitches, just another tactic to add on to an existing, top-down plan. Consider the story of Dollar Shave Club, which burst onto the shaving scene with a widely shared YouTube video.

Allocation 40

Allocation Planning Marketing Budget Creation Emarketing 40

Heinz Marketing

MARCH 1, 2021

This week’s show is called “ Business Activity vs Lead Generation – Where True Demand Comes From ” with Justin Shriber , CMO at people.ai. We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern. I was talking to Meagen Eisenberg, who’s the CMO over at TripActions.

Trigger Marketing 121

Trigger Marketing Intent Signal B2B Sales CMO 121

Valasys

AUGUST 30, 2019

Focus on Social Media Marketing Strategies : According to Criteo, the most popular social media channels for Gen Zers are YouTube, Snaphat & Instagram. Clearly, the B2B marketers need to split-test & optimize their social media marketing strategies to resonate with the interests of Gen Z.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Content Standard

DECEMBER 12, 2018

Youku : An oldie but a staple, Youku is often described as China’s YouTube and is a subsidiary of e-commerce giant Alibaba. Be personal: Much of Chinese social media is small-scale messaging rather than spray-and-pray broadcasting. Its name literally translates as excellent/cool. Featured image attribution: Alexandre Chambon.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Content Standard

APRIL 9, 2018

Uncle Drew already has a long-established story on Pepsi’s YouTube channel, where the videos have pulled in a couple hundred million views since 2012. Advertising professionals get some limited metrics on the performance of their broadcast spots, and these metrics are further informed by tactics like focus groups.

Brand Identity 88

Brand Identity Branding Top of Funnel Content Marketing 88

Martech

FEBRUARY 9, 2023

Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It The content includes the 30-second game day spot, a 60-second extended cut on YouTube, and a 15-second retargeting ad that will air after the Super Bowl.

Paid Content 81

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 81

Hubspot

NOVEMBER 3, 2016

You can access them via YouTube or iTunes. Hosted by seasoned broadcaster Jeff Brown, each Read to Lead episode examines a different business book. Hosted by HubSpot’s VP of Marketing Meghan Keaney Anderson and CMO Kipp Bodnar, The Growth Show is an exploration of all things relating to business growth. Source: Stitcher.

Work Management 28

Work Management Marketing Management Business Thought Leadership 28

Zoominfo

SEPTEMBER 17, 2018

According to the Copyblogger website, Copyblogger FM is a weekly, short-form broadcast hosted by Sonia Simone. The Flip My Funnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. Listen here. FlipMyFunnel.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. billion) than they did for broadcast television in 2013. 21 Social Media Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Valasys

APRIL 17, 2020

According to Michael Brenner, CEO & CMO of Marketing Insider Group , “Content marketing is the gap between what brands produce and what customers actually want.”. Read more on How Omnichannel Reputation Management Assists in B2B Branding. Needless to say, the narrower will be the gap the more holistic will be your content strategy.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Content Marketing Results: Landing Pages Rule , July 12, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Directive Agency

JULY 15, 2019

We’re also going to talk about career changes and how to go from running your own blog to becoming a CMO and what that looks like. Tim’s Path to Becoming CMO of Ahrefs. Blake Emal: That is a rapid ascent to being CMO of Ahrefs. So I was the CMO of myself since I was the whole department. So stick around.

SEO 40

SEO Paid Content Budget Programs Tools 40

Content Marketing Institute

JULY 20, 2018

In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. Although NASCAR had already built a production studio for TV broadcasting, it wasn’t optimized for the kind of on-the-fly video that lends itself to digital and social channels.

Storytelling 56

Storytelling Advertising Agencies Broadcasting Distribution 56

Content Standard

JANUARY 16, 2018

This online-only definition also omits the origins of commercial broadcast content marketing. While the advice may work for an aspiring YouTube celebrity, established enterprises need a strategy. ” it claims, which leaves out print magazines, episodic books, in-person events, and feature films. The only problem?

Paid Content 73

Paid Content Top of Funnel Peer-to-peer Content Marketing 73

Content Standard

AUGUST 29, 2016

YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. Facebook is even testing advertising during live video broadcasts as well as live video filters a la Snapchat. Live video is quickly going from content novelty to mainstay.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Hubspot

JANUARY 17, 2012

Consequently, generating and managing leads has become increasingly complex, diverse, and critical for a CMO’s success. Digital media, social media, mobile, and all the traditional marketing channels vie for your and consumers’ attention now. Get it right, and you’re the company hero (unsung, of course).

Lead Management 28

Lead Management Work Management Marketing Management Top of Funnel 28

Hubspot

SEPTEMBER 21, 2016

Main themes of this episode included determining how often to broadcast, apprehension about broadcasting live and making mistakes, and uncertainty about measuring success. Carefully choose your broadcast's headline: Remember, this is an opportunity to grab more attention from followers. Duration: 49:13. Duration: 53:40.

Social Media 28

Social Media Social Marketing Media Planning 28

Martech

AUGUST 18, 2021

Just having a YouTube channel doesn’t seem to cut it anymore. It will broadcast live events and on-demand content. In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton. Who’s going after Netflix?

DemandBase 109

DemandBase B2B Cable Account Based Marketing 109

Webbiquity

JUNE 6, 2011

CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. In addition, Eric writes a column for SMM Magazine, and contributes as part of the “Crew&# at The Social CMO Blog. Eric Fletcher – @ericfletcher.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Brandpoint

MAY 22, 2018

It supports Instagram, Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr and Youtube in one tool. With ManyChat, we get close to an 80 percent open rate on our broadcasts to our list with only 20 percent on our traditional email list.” ” -Isaac Lekach, Co-founder and CMO, REP. Objection Co. Easy Promos.

Social Media 87

Social Media Social Marketing Tools Digital Asset Management 87

SnapApp

JULY 7, 2017

FoodLogiQ | CMO. . . HealthJoy | CMO. . . The video was distributed via email, as YouTube was still a seven years from existence. Use this to your advantage in social media, especially if your competitors are churning out static content. Keep production costs low to back out to an ROI that works. . . Katy Jones.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

DECEMBER 14, 2016

Up springs a collaboration chorus featuring HR, marketing, sales, PR, customer service - and community - together to broadcast the B2B brand experience in 360 surround sound in 3D: digital, direct and dynamic. From company YouTube and Vimeo channels to Facebook Live and Snapchat, the options are seemingly endless. Collaboration.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

OCTOBER 18, 2011

So, the idea behind inbound marketing is that instead of taking this budget and spending this budget to kind of broadcast your message far and wide, why not use that same budget to increase the probability that those that are looking for you - that actually want what you have to sell will actually find you? Look it up on YouTube.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Adobe Experience Cloud Blog

DECEMBER 9, 2014

From marketing luminary Seth Godin, to Bain Capital executive Aditya Joshi, to former P&G CMO Jim Stengel, we gathered rich insights about the future of marketing. The CMO didn’t decide on the product line or pricing or what the toxic waste policy should be. Once the CMO does this, everything upstream will improve.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Peer-to-peer Work Management 48