Adobe Experience Cloud Blog

JUNE 30, 2015

Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. 5:30AM: BUZZZZ!

Social Media 48

Social Media Work Management Media Thought Leadership 48

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Martech

FEBRUARY 9, 2023

Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Streaming and CTV advertising continue to climb CTV and traditional linear advertising will be in close competition for ad dollars.

Paid Content 82

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 82

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Heinz Marketing

AUGUST 20, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to be able to talk to Guy Weismantel , CMO at Pushpay. We are broadcasting live today. Very excited.

Top of Funnel 42

Top of Funnel Enterprise Management Work Management Paid Search Agency 42

Envy

JULY 5, 2018

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Do you need a CMO now? To reach untapped markets.

Startups 82

Startups CMO Multi-Channel PPC 82

B2B Marketing Exchange

NOVEMBER 15, 2023

As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B!

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Content Standard

JANUARY 16, 2018

As soon as content marketing took off as an industry term, so appeared the naysayers. Headlines like “ Content Marketing Is Dead ,” “ The Content Lie ,” and “ Content Marketing Doesn’t Work ” peppered favorite thought-provoking advertising industry publications, each one juicier than the last.

Paid Content 73

Paid Content Top of Funnel Peer-to-peer Content Marketing 73

Directive Agency

JULY 15, 2019

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, we speak with Tim Soulo, the Chief Marketing Office and Product Advisor at Ahrefs. This episode of the Yours in Marketing podcast was really special because I was able to speak with Tim Soulo who is the Chief Marketing Officer of Ahrefs.

SEO 40

SEO Paid Content Budget Programs Tools 40

PureB2B

MARCH 28, 2017

There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting. Adweek created an infographic that clearly shows us how marketing evolved through time. Not convinced yet? Personalization.

Multi-Channel 62

Multi-Channel CAN-SPAM Telemarketing Ideal Customer Profiles 62

PureB2B

MARCH 28, 2017

There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting. Adweek created an infographic that clearly shows us how marketing evolved through time. Not convinced yet? Personalization.

Telemarketing 48

Telemarketing Mobile Advertising Customer Satisfaction Marketing & Strategy 48

chiefmartech

FEBRUARY 9, 2016

Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Heinz Marketing

DECEMBER 2, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 52

Top of Funnel Marketing Proposals Template Work Management 52

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Brandpoint

MAY 22, 2018

On average, content marketers use 17 tools to help them do their job. And with more than 5,000 tools available, it can be overwhelming to know what tool is the best for your team and your marketing goals. We asked marketers to tell us about their favorite social media management tools. Posting and scheduling. .

Social Media 87

Social Media Social Marketing Tools Digital Asset Management 87

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

EveryoneSocial

JULY 17, 2023

Imagine having an army of passionate brand ambassadors and industry experts who can promote your message on social media, engage with your target audience, and increase your brand’s visibility. I didn’t provide valuable industry and thought leadership content. I wasn’t keeping the program top of mind. Check out this blog.

Thought Leadership 52

Thought Leadership User-Generated Content Eye-Tracking Co-Registration 52

Hubspot

OCTOBER 18, 2011

Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. It is entirely possible for your marketing not to suck. Determine what the half-life of your marketing channels is.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28