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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Connect with LeadsRx on Twitter , LinkedIn and Facebook. # # #. Portland, Ore.,

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Making the Most of the Women’s World Cup 2023

Digilant

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). million interactions across Facebook, Twitter, and Instagram during U.S.

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Making the Most of the Women’s World Cup 2023

Digilant

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). million interactions across Facebook, Twitter, and Instagram during U.S.

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. While the media loves Twitter, the story is bigger than any one social network. You read the newspaper or a magazine. Then came the web. The list goes on and on and on. Stay Alert.

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Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. It was on Twitter—and you didn’t even need an account to watch. million who watched the televised version on CBS and NFL Network.

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Advanced TV in 2023: Implement Measurement Tools from the Start

Digilant

The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. CTV: This uses television to stream content through devices such as Roku, Apple TV, and Xbox.

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Will Twitter’s Live Video Content Become the New TV?

Content Standard

It may sound strange, even unnatural—but Twitter is betting hard that you will. Video content continues to grow in popularity online, but Twitter is banking on a much larger, more fundamental shift in the way we consume visual media. Twitter hopes to be the video marketing platform, picking up the viewership TV is losing.

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