Envy

APRIL 5, 2022

First-party data is information collected passively by brands directly from their customers with their consent, through their own channels, like their website, email, SMS and loyalty programs. Brands are calibrating their personalization strategies,” says Elodie Huston, Senior Content Marketing Strategist at Attentive.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Litmus

FEBRUARY 7, 2023

Brand Indicators for Message Identification (BIMI), where you see a verified brand’s logo next to their email in your inbox, is about building and reinforcing trust with our subscribers. We’ll also see email marketers asked to flex outside of email into social, SMS, and other forms of engagement. Is BIMI worth implementing?

Email Marketing 91

Email Marketing Design Trends Work Management 91

Martech

JUNE 3, 2022

For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. Because of the way emails are cached under Apple’s Mail Privacy Protection, emails appear to be opened when they actually have not been, skewing the results.

Marketing Automation Services 140

Marketing Automation Services Enterprise Management Work Management Marketing Management 140

Outgrow

JUNE 15, 2022

While around 70% of brands increased their email marketing workload, nearly 37% augmented their email budgets. At the end of the day, all customers want is to be heard and acknowledged by their favorite brands. And embracing a data-intensive personalization approach will let brands accomplish that with ease. Here’s how it looks.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. and is likely to be a blueprint for other states to follow.

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Martech

MARCH 30, 2022

A/B/n testing is the best way I know to structure effective campaigns and to measure whether a brand’s email strategies and tactics are succeeding or failing. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate.

Multivariate analysis 104

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104

Single Grain

AUGUST 7, 2023

This includes not only mobile advertising, but also other strategies such as: SMS Marketing : Sending promotional text messages to customers. App-based Marketing : Creating branded apps or advertising within existing apps. while mobile marketing includes various methods like SMS, location-based services, app marketing, and more.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Convert

MARCH 21, 2023

So, you’ll usually find many heatmapping tools having the session recording feature under one branded name or the other. This level of data collection raises questions about privacy. How do users interact with an onboarding sequence? It’s great for user research.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52