brand 
Webbiquity
MARCH 9, 2010
What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. With a mammoth audience and the acceptance, even embrace, of brands there, why is Facebook success so elusive for b2b marketers? Not even close. It isn’t demographics. Share this on del.icio.us.
Webbiquity
DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.
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Webbiquity
JUNE 15, 2010
It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). So while some essential components of marketing still apply, social media requires a unique approach.
Webbiquity
AUGUST 9, 2010
The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a.
Webbiquity
MARCH 29, 2010
Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events. From the dawn of commerce, business people have always used networking to meet new people and establish new relationships with suppliers, potential partners, industry experts, and most importantly sales prospects.
Online Marketing Institute
NOVEMBER 1, 2010
When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007.
WebMarketCentral
JULY 30, 2009
If your company is actively monitoring social media, and responds to online complaints promptly and positively, such exchanges can actually have a beneficial impact on your brand. RONI: reduced customer satisfaction, damage (possibly severe) to brand. RONI: damage to brand, possible direct loss of revenue (individual sale).
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