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3 ways to use predictive analytics to make better decisions 

Martech

This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends. While recent AI discussions often focus on generative AI, predictive modeling remains a powerful tool you should understand and use.

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How to Marie Kondo Your Marketing Attribution Model

InsightSquared

Marie Kondo, the well-known author of the book “The Life-Changing Magic of Tidying Up”, often teaches aspiring organizers to take an objective approach to decluttering by asking oneself “does this item spark joy for me?” When revenue leaders think about attribution, they often associate the word with “sales versus marketing.”

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Introduction to the Marketing Attribution Challenge

InsightSquared

Were there any other activities that influenced the booking? CRMs make it difficult to attribute campaigns, dates, and contacts to an opportunity. In short, having a solid attribution model in place helps measure the ROI of your marketing programs to make impactful decisions on future campaigns and spend.

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Marketing mix modeling: A marketer’s guide

Martech

With increasing pressure to prove the value of marketing , smart CMOs are turning to marketing mix modeling, or MMM, to improve media performance and quantify their impact. What is marketing mix modeling? or “How will a 10% change to upper-funnel media impact bookings?”

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Introduction to the Marketing Attribution Challenge

InsightSquared

Were there any other activities that influenced the booking? CRMs make it difficult to attribute campaigns, dates, and contacts to an opportunity. In short, having a solid attribution model in place helps measure the ROI of your marketing programs to make impactful decisions on future campaigns and spend.

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Marketing Attribution – Beginning of a Data Journey

B2B Marketing Analytics

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. This is exactly where most of the marketing teams end up dropping the ball. Gone are the days when a marketer could just go by what she “felt” was right.

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The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

The Japanese term “Kaizen” stands for the continuous improvement of a process. Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing.