article thumbnail

Marketing to Gen Z | Come for the Authenticity, Stay for the Experiences

Adobe Experience Cloud Blog

According to Gartner , Gen Z is “ready to spend” with an estimated $143.2 About 70 percent of Gen Zers say that they feel more connected when watching YouTube videos with others. The most popular social media platforms among Gen Z include YouTube, Instagram, and Snapchat. A full 95 percent have access to a smartphone (Pew).

Planning 174
article thumbnail

Why we care about B2C marketing: A guide for marketers

Martech

YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins. blog posts, articles, videos, etc.),

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 3 Demand Gen Strategies of 2023 and Beyond

FunnelEnvy

This chart from Gartner will help you clarify and create content for your demand gen phase. The book Blue Ocean Strategy is one resource to help you think outside the box and craft a strong USP. In 2022, people averaged more time spent per month on TikTok than every other platform except YouTube.

Demand 57
article thumbnail

Top 21 Cybersecurity Experts You Need to Follow in 2020

Envy

With 23 years of experience in the IT industry, 16 of those at Gartner, Lydia is a guru of cloud computing and infrastructure. Keep up with him on Twitter , YouTube , and JeremiahGrossman.com. He’s also the author of two books about cyberwar, and writes, speaks, and advises companies about cybersecurity best practices.

Privacy 133
article thumbnail

The Founder Interview Series #35: James Creech, Paladin

Webbiquity

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch. Don’t buy through “review sites” and give your money to Gartner.

article thumbnail

Top 20 Cybersecurity Experts You Need to Follow in 2020

Envy

With 23 years of experience in the IT industry, 16 of those at Gartner, Lydia is a guru of cloud computing and infrastructure. Keep up with him on Twitter , YouTube , and JeremiahGrossman.com. He’s also the author of two books about cyberwar, and writes, speaks, and advises companies about cybersecurity best practices.

Privacy 90
article thumbnail

Sales Pipeline Radio, Episode 310: Q & A with Andy Paul @realAndyPaul

Heinz Marketing

If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. Sales author, speaker, influencer, super knowledgeable guy, recently published this book Sell Without Selling Out: A Guide to Success on Your Own Terms. You can ask a question.