Marketing to Gen Z | Come for the Authenticity, Stay for the Experiences
Adobe Experience Cloud Blog
MARCH 26, 2020
According to Gartner , Gen Z is “ready to spend” with an estimated $143.2 About 70 percent of Gen Zers say that they feel more connected when watching YouTube videos with others. The most popular social media platforms among Gen Z include YouTube, Instagram, and Snapchat. A full 95 percent have access to a smartphone (Pew).
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