Moz

JANUARY 22, 2019

For example, “Document capture e-book A” or “free trial subscription B.” We’ll have some blog posts around PPC, SEO, and content marketing, and we will make sure to categorize these, either in the URL itself or on specific pages, in order to more easily segment our audiences. Continue using PPC campaigns Click to see a larger image.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

SnapApp

DECEMBER 4, 2017

Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . The same study reports that SEM is widely considered to be effective (54%), which is more than can be said for banner ads (27%) and offline promotion (24%) — it could be time to cut the budget for your antiquated banners and magazines, and go all-in on PPC.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Online Marketing Institute

JUNE 22, 2009

The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. We just published a new web marketing white paper on the thorny subject of how to do PPC properly in an B2B environment. Zillions of blog posts.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Its much more cost effective for the mid size company who doesn't have a giant budget or the customer base on Twitter. I think Facebook pages are a tool that are not given enough credit right now. How can I help you?

Social Media 158

Social Media Media Paid Content Work Management 158

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Imagine that you’ve recorded a video for your YouTube channel. 4) Chatbots.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111