FunnelEnvy

SEPTEMBER 4, 2023

This chart from Gartner will help you clarify and create content for your demand gen phase. The book Blue Ocean Strategy is one resource to help you think outside the box and craft a strong USP. Create a Targeted Social Media Plan Social media can be a potent tool for B2B demand generation.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Private brand communities vs. Facebook. Nicely said, Esteban.-=

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. It’s about humanization.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 21, 2010

Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I think Facebook pages are a tool that are not given enough credit right now.

Social Media 158

Social Media Media Paid Content Work Management 158