What Were The Most Effective B2B Marketing Tactics of 2015?
KoMarketing Associates
DECEMBER 14, 2015
REDEFINING THE ROI OF PR. “We We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. The result is that we can now tie PR to an ROI rather than be dependent only on nebulous findings like number of clips or impressions. WORD-OF-MOUTH MARKETING.
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