The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

I can say that life was a lot more chaotic before I found Google Reader (hat tip to Robert Scoble who turned me on to Google Reader). Weekends are devoted to Blog posts and writing the new book. Share this on Facebook. Tweet This! Share this on Linkedin.

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

APRIL 25, 2013

In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. But we’ve clearly reached a tipping point.

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. Tips On How to Use LinkedIn for Better Lead Generation. The Biggest Contributor to B2B Revenue.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Magisto

SEPTEMBER 7, 2018

So let’s clarify with some video marketing tips below. And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 Webinars and e-books are a GREAT way to do this. Want more tips and tricks with video? Join our community over on Facebook here. MILLION WORDS.

Top of Funnel 40

Top of Funnel Video Marketing Lead Scoring Lead Ranking 40

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's Tip. Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Howard Sewell's Tip. Ardath Albee Recommends.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

markempa

NOVEMBER 29, 2016

I literally just had this question, being interviewed for a Forrester research report on social selling. That aspiring social seller did respond and thanked me for the tip, but unfortunately, my guess is her behavior won’t change. Are there any other tips you have for our listeners who want to get better at social selling?

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's Tip. Ardath Albee's book eMarketing Strategies for the Complex Sale. Adam Needles' Tip. Craig Rosenberg's Tip. Keep in mind; the typical blog post title of “the 3 most important…” or “10 tips.”

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? The book chapter or this toolkit? Are you in search of inspiration? Or just want to see what’s out there? So which one is it?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. Check out the wall posts on Facebook. and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Martech Advisor

DECEMBER 16, 2019

It could be as simple as giving a customized bookmark when people buy a book. Besides using social media to distribute content and provide customer support, here are three ideas to shorten the buyer’s journey: Use the native selling/shop feature offered by Instagram, Pinterest, and Facebook. Value User Feedback. All the best!

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Sessions start October 5. That would be two strategies, not one.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Online Marketing Institute

MARCH 24, 2010

Damico Marketing Communications on Facebook What Im Doing. Forrester workshop to help B2B marketers integrate social media into marketing strategy [link] 4 hrs ago @ tom_peters You still rock, Tom. Looking forward to the new book. in reply to tom_peters 12 hrs ago @ tom_peters Hey. a guy can dream, can't he!

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. You can be helpful, too.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. Between bit.ly It's true.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Metadata

JANUARY 11, 2024

Pro tip: Use UserGems to track your deal’s champions, aka your three musketeers, as they change roles, and also to surface the buying committee directly in your CRM. In fact, in a recent Forrester survey, more than 90% of respondents said that buyers completely or somewhat trust peers in their industry. We’re not surprised.

Peer-to-peer 52

Peer-to-peer Media Work Management Sales Qualified Leads 52

Convince & Convert

SEPTEMBER 21, 2010

applications like Facebook, Twitter, Skype, etc. I think Facebook pages are a tool that are not given enough credit right now. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Bonus: My list of social media monitoring tools that I collect to share with others and test myself.

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

JULY 22, 2014

Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. Maybe you have a story worth adding to a book I’m working on, or including in a speech. This clearly demonstrates that you’re after a link and nothing else”), as well as six helpful tips for maximizing your odds of success.

PR 100

PR Paid Content Blogger Outreach 100

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Ardath’s book, E-Marketing Strategies for the Complex Sale , will be published this fall by McGraw-Hill.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

QuanticMind

SEPTEMBER 28, 2016

Day 2 of SMX East 2016 is in the books – here are the insights we’ve recorded from some of digital advertising’s best and brightest. . Tactical SEM tips from “Perfect Your SEM Testing: How & Why to Evaluate Everything”. Olson: “Five voice search tips to think about today:”. Think in natural language terms.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Single Grain

JUNE 30, 2022

We'll also share some tips on hiring the best agency to run effective ad campaigns for your business. Pricing: Book a 30-minute call and, based on your goals and objectives, you will receive a price quote. Dive Deeper: Tips for Creating a Data-Driven B2B Customer Journey Map. Let’s begin! 3) Lounge Lizard. Top Clients: Canon.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Five Reasons Social Media Marketing Comes Last - Junta 42 , April 13, 2010 My friend Shama Kabani’s book, The Zen of Social Media Marketing , officially comes out this week. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Content Standard

OCTOBER 2, 2020

” — Mark Schaefer “Pro tip: Watch political campaigns. ” — Joe Chernov “Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).” ” — Duane Forrester “SEO is like a resume, you polish it so you have your best foot forward.”

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118

B2B Marketing Zone Posts

DECEMBER 1, 2010

Facebook Insights. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? Special Tips. Online blog needs various marketing methods to get converted into big business. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 1, 2010

Top 10 Tips for Lead Nurturing Success RSA and Social Media: Nasza-Klasa in Poland A Look Inside the Sketchbooks of 12 Top Designers - Stefan Sagmeister The Status of Social Media in the Middle East Straight from the Arabian Horse’s Mouth in Cairo Bees’ Views on Brand Building Financial Services: Transparency through Social Media?

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Online Marketing Institute

OCTOBER 31, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 40

Social Media Paid Content Tools Media 40

SendX

DECEMBER 24, 2019

You could sell that email as a stand-alone book, screenwriting for a movie or tv show. In this article, I will talk a little bit about why you should start doing some video email marketing, how to start doing it, and some tips to help you nail it, even though you are not even close to being a mix between Tarantino and Ogilvy.

Email Marketing 197

Email Marketing Video Marketing Youtube Landing Pages 197

Online Marketing Institute

JUNE 22, 2009

The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convert

OCTOBER 25, 2022

Whether you’re just starting out and looking to learn the ropes or you’re an old hand looking for ideas and inspiration, this mega collection of 90 CRO tips and tricks has something for you to take away and test or apply to your work. Learn the influence principles from Robert Cialdini’s famous book.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

B2B Marketing Zone Posts

JULY 7, 2010

Facebook vs. 7 More B2B Social Media Tools You Haven’t Heard Of - Social Media B2B , June 21, 2010 Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. What’s a Facebook fan worth?

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Golden Spiral

NOVEMBER 20, 2020

Join us for a fast-paced video hour full of tips and laughter. Books Discussed. Facebook Groups. Maybe you've got something burning in your heart to, to write something, actually, a book, a real book. So I, I, I'm a, I'm a book guy. I actually have physical books. gain more clicks. convert more users.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62