ViewPoint

MAY 10, 2012

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Pierre has managed product strategy for companies including Infor, Aptean, Pivotal Corporation and CDC Software. What apps/software/tools can’t you live without?

Eloqua 41

Eloqua Work Management Marketing Management Product 41

Ledger Bennett

JANUARY 26, 2020

Common areas for scrutiny include operations, management, coordination between teams and adoption of new tools and technologies. But rather selling the right product or service to the right customer at the right price to benefit your business. A perishable product or service which can only be sold within a fixed timeframe.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

DealSignal

SEPTEMBER 5, 2023

B2B Data platforms, like Zoominfo, DealSignal, and LeadIQ are essential for finding new leads, converting prospects, and building pipelines. These platforms can improve the productivity and results of Sales and marketing teams. If a sales team has 25-50% more accurate mobile numbers, they may book 1.25-1.5

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Engagio

JULY 31, 2017

Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

ANNUITAS

APRIL 11, 2011

the sales person). Yet, what is often forgotten (and usually neglected) is that sales people have access to these same tools as their buyers. In his contribution to the recently released Book of Funnels by Focus , Matt West, VP of Marketing for Genius captured this perfectly with his funnel. That’s instant credibility!

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

SWZD

AUGUST 14, 2019

Headquartered in Redwood Shores, CA, Oracle (NYSE:ORCL), was a pioneer in relational databases and now offers complete SaaS application suites for ERP , HCM and CX , as well as database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers. Transformation in Marketing. How old is the kid?

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

Televerde

MARCH 7, 2022

It was a hybrid role that allowed me to gain experience in accounting, customer service and retail management. On the other hand, my mother is the best customer service person and people leader I have ever met. About three years later, I started another job and after eight months, expanded my role there.

Work Management 52

Work Management Advertising Agencies Paid Search Agency Planning 52

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Jay: Do you believe some sort of content marketing software is becoming required to do this well?

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Heinz Marketing

AUGUST 30, 2018

This week I’m excited to feature Paul Teshima , one of the most influential people in B2B marketing technology. A co-founder of Eloqua and co-inventor of the marketing automation category, he’s now co-founder of Nudge , one of our most important sales technology solutions. I learned this the hard way at Eloqua.

Work Management 41

Work Management Eloqua Forecasting Marketing Automation Services 41

Ambal's Amusings

DECEMBER 17, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. Get Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

AUGUST 4, 2014

Brian is an old friend of mine, CEO of In Touch, which is a MECLABS company and an author of the industry defining book, Lead Generation for the Complex Sale , which I think you started writing probably 10 years ago, is that right Brian? I want to ask you about the book. And so our personal life, or business life, have become enmeshed.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. I say I’m a sales professional trapped in a marketer’s body. I definitely saw it as a research tool.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Vidyard

NOVEMBER 14, 2016

From new ways to use video across the entire marketing funnel, to sales teams using personalized video to engage prospects, all the way to HR teams using video internally for training and executive briefings – video is no one-trick pony. Marketing Automation and Video are a Match Made in Heaven.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Heinz Marketing

AUGUST 3, 2020

This week’s episode is entitled “ Learn How Personal Branding Can Have an Impact on Personal Selling ” and our guest is Mike Orr , Co-Founder of Grapevine6. Personal brand has been something we’ve heard about in selling for a while, especially in professional services. Matt: Alrighty.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Vidyard

NOVEMBER 18, 2015

But as business becomes more global and travel costs continue to rise, it becomes challenging to put boots on the ground at every trade show, bring employees together for in-person training and conduct in-person company wide town hall meetings. Built for modern B2B marketing, sales and internal communications. Track Viewers.

Broadcasting 50

Broadcasting Eye-Tracking Marketing Automation Services Eloqua 50

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 We say this because we find almost all B2B marketing deadly dull.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Previously, it might have been more reactive, it was more support and service. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. Jocelyn: Absolutely.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. The trick in using social media monitoring tools is not to automate “fast, shi**y answers&# as Steve put it, but rather to find the right person to respond.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Hinge Marketing

DECEMBER 29, 2015

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Heinz Marketing

FEBRUARY 18, 2019

Alex Shootman CEO of Workfront joins us this time as we talk about principals of doing things “The Right Way” Check out his book, Done Right: How Tomorrow’s Top Leaders Get Stuff Done. I got to know him very well back in the Eloqua days. Today is absolutely no different. He is the CEO of Workfront.

Eloqua 68

Eloqua Verticals Work Management Enterprise Management 68

Marketing Insider Group

JULY 28, 2011

Technology is becoming critical for marketers to remaining competitive. . Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

DealSignal

MAY 31, 2023

Additional fields of information, such as company size, industry, leadership changes, annual revenue, latest breaking news, and technographics allow sales reps to find icebreakers, personalize messages, and start building relationships faster. You can easily personalize content by gearing it towards certain titles or industries.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Heinz Marketing

SEPTEMBER 3, 2018

Marilyn: Yeah, I would say, I’m one of those fortunate marketers that really came into the space and practice at a time where marketing was really making a shift. So, as I tell people, I remember one of the first projects I worked on was deploying this thing called Marketing Automation, and it was a long time ago.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

DealSignal

JANUARY 19, 2021

Additional fields of information, such as company size, industry, leadership changes, annual revenue, latest breaking news, and technographics allow sales reps to find icebreakers, personalize messages, and start building relationships faster. You can easily personalize content by gearing it towards certain titles or industries.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Outgrow

MARCH 5, 2020

The marketing world is a wheel that never stops. Only recently, the content experience platform Uberflip has acquired SnapApp. They believe that it is one step forward in improving the company’s personalized content recommendations. Well, we have curated a list of 5 great tools that can serve as alternatives to SnapApp.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

Televerde

AUGUST 1, 2019

An effective lead nurturing model is usually omnichannel and automated using marketing automation tools like Marketo, Eloqua, or Pardot. . However, tools alone are not a silver bullet. Sales Enablement Technology : The right tools to enable your sales team makes all the difference.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Referral Rock

OCTOBER 30, 2019

Or maybe it’s the ability to be able to connect with their audience on a more personal level. But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Today’s marketers are expected to be in a million places at once. Some tools on the list are foundational.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. It’s about product experience management.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. It’s about product experience management.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. It’s about product experience management.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Here’s what you can expect at MarTech in Boston , October 2-4… Keynotes that frame the big picture of marketing transformation. voices in marketing.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47