The Forward Observer
JANUARY 19, 2024
Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels.
Biznology
FEBRUARY 9, 2016
If you’re an experienced B2B direct marketer, this is probably not for you. Sequence and Frequency of Contact Media – 20-30% of success. At the beginning of the buying process only three DM media are both targetable and proactive (outbound ) – email, mail, and phone. This is lead generation, not branding.
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Convince & Convert
SEPTEMBER 7, 2010
Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.
ViewPoint
JUNE 15, 2012
Jim's career has been equally divided between marketing and sales. He has written over 95 articles around sales and marketing management and is the author of four books. He is a speaker on sales lead management, sales enablement, and marketing ROI. But many are going for cold, hard, qualified leads.
Ambal's Amusings
OCTOBER 20, 2009
ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Blog Direct Connections Twitter HJSewell. We have invited Howard J.
Convince & Convert
MAY 16, 2014
. “Even if you are not writing a blog post or a book at the moment, you are writing.” ” Peg works with Guy Kawasaki both at Canva and at 12 Most , and they’re also currently co-writing a book entitled The Art of Social Media. Until Peg joined the company in April , Canva was not active in social media.
Marketing Insider Group
JANUARY 4, 2021
The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Determine what channels you’ll use—social media, email marketing, third-party websites, etc. Engage with Organic Social Media. Image: DMA.
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