Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. So how did Ryanair respond in the blog comments to someone letting them know there was a bug in the booking form? you're an idiot and a liar!!

Social Media 120

Social Media SIC Media Peer-to-peer 120

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. DJ Waldow: I think Stephen Covey died, that to me, that’s a little more real than Digg dying.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Buzz Marketing for Technology

JULY 20, 2008

ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files. Find with keyword(s): Enter a keyword or phrase to search ScienceDailys archives for related news topics, the latest news stories, reference articles, science videos, images, and books. Scientists Develop E-ink To Replace Books, Newspapers. del.icio.us.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Writing on the Web

JANUARY 11, 2011

In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. On a blog, it’s easier to do since it’s a personal communication tool. A deeply personal story (a tragedy, a rags-to-riches example). Personalize it with names even if they need to be altered.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JUNE 28, 2011

Unlike a Facebook personal profile, Facebook Fan Pages allow you to: Get to know your clients – FB Fan pages track some demographics of your Fans. Get new clients – Fan Pages allow you to engage people on a personal level via polls, contests, dialog… and create credibility and trust. Drum roll, please.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

JUNE 18, 2010

I’m reading Tony Schwartz new book “ The Way We’re Working Isn’t Working.&#. Tags: About Blogs Coaching/Personal Development Content Marketing On Writing Better blog boredom renewal yoga retreat. He talks about four areas essential to over all success: physical, emotional, mental and spiritual.

Ning 100

Ning Digg Buzz Blogger 100

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! A persona that would tell you what their favorite movie was, what their favorite music was, what their favorite TV show was, what their favorite books were, even their average age and marital status.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Writing on the Web

DECEMBER 15, 2010

Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. I feed information to them every day and respond to requests, even when I’m not actively marketing in person. But unless you know what your audience wants, you’re shooting in the dark.

Ning 100

Ning Digg RSS Aggregators 100

Buzz Marketing for Technology

MAY 11, 2010

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). Most often I see there is a person who could emerge as the lightening rod but just hasn’t been given the authority or stepped up and assumed the role.

Social Media 100

Social Media Media Digg Linkedin 100

Writing on the Web

JANUARY 12, 2011

This was a theme in the wonderful book by Rosamund and Benjamin Zander, The Art of Possibilit y. I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Most of us are intimidated when it comes to having to write something personal and public.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

I picked this saying up from Gary Vaynerchuk’s new book called Crush It. Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations. I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. Tweet This!

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

JANUARY 14, 2010

The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business? Related posts: Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a. The Answer: create and share good content. Share this on Reddit.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Writing on the Web

APRIL 19, 2011

You need a brand personality. Because it involves personal creativity. Three books I highly recommend to get you started: Content Rules by Ann Handley and CC Chapman. Personality Not Included by Rohit Bhargava. Content Marketing Matters: What’s Your Brand Personality? You need a brand story. Get Shareaholic.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

FEBRUARY 14, 2011

In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting , published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

LeadSquared

JULY 4, 2013

Some of the factors you could keep in mind while creating your business page include the following: Personalize your photo or company logo. StumbleUpon is one of the more interesting social booking sites online. Digg is one of those social bookmarking sites that have an interesting concept. StumbleUpon.

Digg 52

Digg Best Practices User-Generated Content Marketing Management 52

Buzz Marketing for Technology

MAY 6, 2010

1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. Last week the clever folks at G.1440 So how much did this targeted advertising cost you say $100, $200, $1000?? Also think about the possibilities for Recruiting as well! Now that’s the future of contextual advertising! Tweet This!

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Writing on the Web

JULY 29, 2010

Research studies show that some ratings and reviews will influence more than others: This report is taken from Dr. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. or Robert M. Share this on Bebo. Blog this on Blogger.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

MAY 25, 2011

Get a picture of the person reading your blog, in your mind’s eye. Author Erica Nelson is the author of two books, “ Prospect When You Are Happy ,” about the key of changing your mindset to generate results you seek, and the most recent “ Happiness Quotations: Gentle Reminders of Your Preciousness.” Who is your audience?

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

SEPTEMBER 2, 2010

It keeps me on my toes with reading Harvard Business Review and the best business books around. The biggest challenge is writing in a voice that is informal and personalized for the individual coach for whom I’m writing. Blog Content: Are you personal… or all business? Blog this on Blogger. Share this on del.icio.us.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

OCTOBER 4, 2010

One of the books I’m reading is Simon Sinek’s Start with Why. We are hard-wired to pay attention to personal stories from the heart. Blog Content: Are you personal… or all business? How can you be engaging to your clients if your competitors are all talking about the same thing? Blog this on Blogger.

Content 100

Content Digg Buzz Blogger 100

Buzz Marketing for Technology

APRIL 8, 2010

Integrating social media with the contact center is a great way to do that (click here to get a FREE copy of my next book Social Media and the Contact Center for Dummies ). 4) Respond like a person, not a company – try to resist the urge to automate the responses. You will need to scale your response mechanisms before this happens.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Writing on the Web

AUGUST 9, 2010

This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. Blog Content: Are you personal… or all business? Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

JULY 20, 2010

Clear strong personal brand. Book or signature product. In the next few posts I’ll be featuring some of the most successful women entrepreneurs who turned their passion into a multiple income streams business online! First, here are the criteria I used to identify them: Content-rich blog. High quality web site. Prominent free giveaway.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JUNE 20, 2011

Be sure to set aside a time for this, otherwise, it’s easy to get caught up in email for the rest of the day and never get back to creative writing or doing research you need on the Web or in books. You may have named yourself “not a morning person,&# because you were trying to accomplish left brain tasks. .&#

Tips 100

Tips Digg Buzz Creativity 100

Writing on the Web

JULY 28, 2010

Robert Cialdini wrote about six weapons of influence in his landmark book Influence. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Social proof is one of the most powerful mechanisms for triggering buying decisions.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

I picked this saying up from Gary Vaynerchuk’s new book. What’s been your experience with mapping content to the sales funnel or buyer types? Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

I picked this saying up from Gary Vaynerchuk’s new book. What’s been your experience with mapping content to the sales funnel or buyer types? Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Writing on the Web

OCTOBER 20, 2010

I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. One evening as I was entering a restaurant in San Francisco, a homeless person stopped me. His sign read, “Homeless. Please HELP.&#. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 13, 2010

Your content on your web pages and blogs must be clear, focused, yet personable. I explore more about this in my free online e-book Content Marketing for Online Profits.). You’ve got to be easily identified as the go-to resource with solutions to specific problems. Quality content builds trust and connections with readers.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

OCTOBER 18, 2010

Recently, I came across a fascinating book I read 10 years ago, based on evolutionary biology, sociology, and psychology: Driven: How Human Nature Shapes Our Choices by Paul R. Lawrence and Nitin Noria. These two incredibly smart professors propose a theory of four fundamental motivations at the heart of all human behavior.

Content 100

Content Digg Tagging Marketing Proposals 100

Buzz Marketing for Technology

APRIL 6, 2010

Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential. Element #2 – Email – the most critical element of a lead nurturing platform is email. Element #4 – Personas – from there you can compile a buyer persona with a minimal investment. Tweet This!

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Writing on the Web

JULY 5, 2010

Then spend a little time imagining your ideal reader , the person most likely to read right through and continue the relationship with you, by signing up for your newsletter maybe and, as the courtship flourishes, buying what you sell. Imagine this person’s pains, pleasures, pastimes and passions. If you have pet phrases, use them.

Ning 100

Ning Digg Buzz Blogger 100

Webbiquity

APRIL 5, 2010

Kevin Briody provides seven tips for successful blog pitches, such as building a solid list up front, personalizing your email and keeping your message concise. Two other helpful resources from PRChannel are 6 Must-Read Books for Public Relations People and 5 Questions to Ask When Considering a Media-Monitoring Service. Tweet This!

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

MARCH 23, 2010

The Twitter Guide Book by Mashable. ????? The 14 Types of Twitter Personalities by Media Caffeine. Discover the answers to these questions and others in this collection of some of the best blog posts and articles about Twitter from the past year. Twitter Tips & Tactics. Robin Broitman. Twenty-One Top Twitter Tips by Forbes.

Twitter 100

Twitter Best Practices Digg PR 100

Writing on the Web

AUGUST 10, 2010

I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. Let me tell you a personal story. When you can connect your personal story to what you do and what you write about, you will connect with readers.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Buzz Marketing for Technology

JUNE 27, 2008

URL: Remember personal info? In this keynote, Socialtext Chairman, President & Co-founder Ross Mayfield will share his insights from the past five years in business, and look to the next. Posted on June 12, 2008 at 08:58 PM in enterprise2.0 | Permalink. Save to del.icio.us. TrackBack URL for this entry: [link]. Conversation : Comments.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

B2B Marketing Savvy

JULY 27, 2009

LinkedIn = Daytimer/Address Book (a business card filing system at the most basic level). Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users. Digg = Cocktail Party (What’s the latest topic, hottest new trends). My Analog B2B Roadmap for Framing the Social Media Conversation.

Social Media 40

Social Media Digg Media PR 40