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Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. So, it was an honor to be included. Will this help or hinder the growth of the category?

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How to Work with Influencers: The Ultimate Guide

Hubspot

Because these folks -- like bloggers and social media personalities -- build a following over a long period of time by producing interesting, quality content, people begin to trust them. For example, if you work for a company that manufactures auto parts, it might not make sense to partner with a fashion blogger. 2) Sponsored Posts.

Blogger 101
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Are you a social media marketing hunter?

Biznology

Are they bloggers? Or maybe while they might not be actually blogging or tweeting or on message boards, perhaps they’re just vanity-searching on Google or keeping track of things said about them on Google Alerts or through a third-party tracking or analytics software. So, where’s the game hiding? Where do they live?

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Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Of course not. Less and less so, I’m afraid.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

I like the way it’s written, and my favorite thing to do as a blogger is piece together the bigger picture. In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer. This is #1.

Google 149
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

. • Bonin Bough – Global Director of Digital and Social Media at PepsiCo. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr. Technology: Software, Internet. • Diane Davidson – Sr.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer. From a software perspective, at launch Google Plus feels nearly as mature as Facebook does today, after 10 years of development.

Google 166