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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. In a way, they’ve become experts in their field, providing a “face” to life with difficult conditions. Sahara Fleetwood-Beresford is one such advocate.

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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank. That's why off-page SEO is so valuable. Link building, for instance – an effective off-page SEO strategy – is one of the top ranking factors. On-Page SEO vs Off-Page SEO.

SEO 91
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Healthcare Schema Markup and What It Means to Your SEO Efforts

EMagine B2B Blog

In today’s post, I’d like to walk through the basics of structured data, schema markup, and how the healthcare industry can embrace the SEO gift that schema.org has given them. It’s a great advantage for medical websites and their efforts with SEO. So what can I do to help them find more people online?

SEO 58
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Your Path to Stronger Demand Generation Processes

Excelsior Research

Demand generation is a long-term relationship between Sales, marketing, business, and customers. Tools Set-Up Search Engine Optimization : Search Engine Optimization or SEO is a powerful tool. With SEO, you can increase your reach. And rank your website relevant to your audience’s search terms. Content Syndications.

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Your Path to Stronger Demand Generation Processes

Excelsior Research

Demand generation is a long-term relationship between Sales, marketing, business, and customers. Tools Set-Up Search Engine Optimization : Search Engine Optimization or SEO is a powerful tool. With SEO, you can increase your reach. And rank your website relevant to your audience’s search terms. Content Syndications.

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5 Marketing Tips From a Real Advisor

FMG Suite

To respond to these changing conditions, John has created a content calendar that keeps his entire team on track month after month. John and his team create a four-month rotation with topics including long-term care, financial planning, women in investing, and estate planning––all catering directly to their clients.

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Creating Content Marketing Personas

EMagine B2B Blog

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. The term content marketing persona is a fictional person who has the main traits of your site visitors. What does this mean for SEO? And that’s okay.