WebMarketCentral
JANUARY 24, 2008
This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work.
WebMarketCentral
JULY 14, 2008
In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Speak Up Speaking engagements are an excellent source of high-quality leads.
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WebMarketCentral
SEPTEMBER 15, 2008
Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. I was most interested in learning that the average SEM conversion rate for B2B technology companies is 2.8%.
WebMarketCentral
NOVEMBER 12, 2008
Marios Alexandrou of All Things SEM believes Twitter will die because there are too many worthless posts, one-way conversations, and a focus on quantity over quality of followers among other reasons. Yet there are significant concerns about the future viability of the platform.
WebMarketCentral
SEPTEMBER 10, 2009
Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. What techniques will help you write more compelling posts?
WebMarketCentral
APRIL 27, 2009
Acknowledge other bloggers you admire? The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.
WebMarketCentral
JUNE 24, 2009
Networking 101 – Building Relationships with Bloggers by Blogsessive Alina Popescu provides an invaluable roadmap for establishing relationships, starting with commenting on their blog and actively participating in the conversation, through connecting on social media sites, linking, contacting directly, and writing guest posts.
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