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Industrial Marketing Today
SEPTEMBER 29, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.
Industrial Marketing Today
NOVEMBER 16, 2011
Google changing its search algorithms is not news to most SEO experts. This latest change means you need to pay more attention to the content on site pages and make sure it is optimized for search terms. Social media will play a bigger role in uncovering trending topics that people are searching for. It’s a fact of SEO life.
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Industrial Marketing Today
MAY 21, 2010
Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Achinta offers his industrial clients marketing for engineers by an engineer. {
Industrial Marketing Today
APRIL 23, 2012
I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling.
Industrial Marketing Today
APRIL 28, 2010
Not everyone is a natural born blogger. Tagged as: b2b blogs About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.
Industrial Marketing Today
JANUARY 3, 2011
Business blogs help marketers generate more sales leads by: Rapidly growing the number of pages indexed by Google and other search engines. Savvy industrial bloggers can write articles using carefully researched keywords and phrases that match these searches.
Industrial Marketing Today
JUNE 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?
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