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3 Reasons to Utilize ‘Software’ for SaaS Marketing and Sales Messaging

SmartBug Media

Speaking of being direct, how is your utilization of the word “software” helping your marketing and sales efforts? With a typically short sales cycle, the world of SaaS messaging demands rapidity, because SaaS buying happens quickly and is transactional.

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How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours

Hubspot

Let's say you're a food blogger who sells cookbooks. They may sign up for your email newsletter, follow you on social media, or download guides and templates. The detail of your funnel depends on your sales process — the longer your sales cycle, the more complex your funnel.

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5 best low-cost email marketing tools for content creators on a budget

ConvertKit

Otherwise, you risk starting an endless cycle of email marketing musical chairs, moving your subscribers, templates, and automations from service to service. Email service providers (ESPs) usually offer free email templates that can be tailored to your preferences. Small email template library. Basic templates.

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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

Below, I’ll share a guide for nailing your ideal customer profile (ICP), dozens of stories of how founders identified their ICP, and as always, templates and tons of examples. But the same idea pitched to different people can change everything. Everyone landed on at least three attributes to describe their ICP.

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The Top Sales Podcasts, Blogs, and More to Follow in 2022

Vidyard

Jeffrey’s Gitomer’s newsletter, Sales Caffeine , hits inboxes every Tuesday and is full of quick-hitting articles about sales and sales management. It features sales insights along with special guest articles, exclusive promotions, and a splash of humor.

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5 Useful Lead Nurturing Tactics to Get More Opportunities

markempa

Here’s an example of involving Sales in the lead nurturing process. You can equip your sales development or inside sales team with a nurturing follow-up email template and content such as an executive summary or main takeaways from the webinar. Let’s say you just did a webinar or an online event.

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The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement

Adobe Experience Cloud Blog

by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment.

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