Convince & Convert

JULY 28, 2010

×11, tri-fold rack brochure, printed on bright yellow paper, and available for free just about everywhere in town. When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Taxi Mike’s Dining Guide is a simple, 8.5×11,

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

APRIL 4, 2011

Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). WordPress bloggers may be interested in leveraging the WordPress Editorial Calendar plugin as well. Team meetings.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. link] jeff_molander Fascinating, Mike.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. I think first-time bloggers get enamored with the concept of “design.&# This is really really helpful, especially for an aspiring blogger like me. They may not realize that personality and function come first.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Presto, a pretty graph in about 3 seconds flat. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 24, 2016

Many marketers are praising this as an expertly executed influence marketing campaign, but really, it’s just celebrity endorsement in SNS wrapping paper. Influence marketing creates word-of-mouth advertising using people that are trusted in certain circles. Image via Twitter. Influencers are specialists.

Word of Mouth 116

Word of Mouth Marketing & Strategy Blogger Television marketing 116

Brandpoint

NOVEMBER 28, 2018

Any content, from eBooks to white papers to podcasts, are considered owned media assets. Online word-of-mouth. It’s online word-of-mouth, so you lose the ability to control exactly who is sharing your content, what they’re saying about it and where it’s happening. New definition of earned media.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Single Grain

NOVEMBER 29, 2019

However, there are large bottlenecks that might choke your sales funnel if you do not solve the issue ASAP: The different bottlenecks that can affect your sales pipeline include the following: Manual management of leads by examining emails, spreadsheets, paper, etc. Dive Deeper: Build Backlinks – and Website Traffic – with Blogger Outreach.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&#

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

Social media strategists should help to do just that – build strategy – but I believe execution, especially blogger relations, needs to become part of overall media relations. These relationships need to live with the people who are closest to the brand and the messages. Tyler Excellent post. Baer’s [.]

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Optinmonster

APRIL 27, 2020

However, that will typically get you paying for a small ad in your local paper. This is a platform where journalists and bloggers post about PR opportunities for small businesses. This is perfect for leveraging the power of word-of-mouth marketing. While this strategy is often overlooked, it certainly has its benefits.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Convince & Convert

MAY 19, 2010

link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. No surprise, these posts get great exposure–everyone is sharing them like crazy with their network because they are involved! Oh, and it's substantially less work on my end, with a more marketable finished product.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

AUGUST 26, 2010

The more you serve up to your clients rote numerical recitations without context and recommendations, the more you’re opening yourself up to being replaced by your clients’ own printers, ink and paper. You need to be creating custom charts and graphs and ideas that speak directly to the operational realities of each client.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

APRIL 8, 2010

Instead of having pieces of paper or needing a meeting room with a projector, how would it fit into a one on one meeting with your client and a PowerPoint? Would it work as a marketing and/or presentation device? Would it work with a i-pen or something like that?

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

MARCH 18, 2010

2nd page of this paper as proof: [link] [link] Weintraub Adv RT @jaybaer: Getting Serious About Social Media [link] [link] themaria I like it. This has been my concern for quite some time. Social media is not some other discipline that should warrant throwing business concepts out of the window.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Envy

NOVEMBER 4, 2019

You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more. Earned media is like word of mouth recommendations; it’s extremely valuable and highly difficult to obtain. Blogger outreach. Press Releases.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

seo.co

DECEMBER 8, 2020

Some companies prefer to do a few in-depth, industry-leading white papers each year and focus all their efforts on them. If you’re going to focus on white papers, articles, blog posts and other types of content that are text-based, you’ll need a strong writer on your team with subject matter expertise. Capabilities.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Albacross

JULY 2, 2018

When it comes to building trust, there’s nothing quite as powerful as a good old word of mouth recommendation. of your customers generate 100% of your word of mouth marketing. When people think about using content to generate B2B leads, they invariably think about blog articles, case studies, and white papers.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Convince & Convert

DECEMBER 30, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Listicle Summaries.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Listicle Summaries.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Single Grain

FEBRUARY 10, 2020

” This term harkens back to ye olde days of newspapers when above the fold literally meant the content that appeared above the crease in the paper when folded in half: Online, it is the section that is first visible without scrolling down the page. Long-tail keywords are more precise phrases rather than just one or two words.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130