Anything Goes Marketing
JULY 27, 2006
As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. Bannan regarding " Keeping Newsletter Readers Engaged ". Blogs are not that much different from newsletters in many ways. BUY NOW !".
Anything Goes Marketing
AUGUST 26, 2006
If you're sending out a email newsletter, break out a list between those who have subscribed to your newsletter vs. those that are part of a list that you may have purchased. You can even dig down deeper to break out the list between those that have signed up say in the last 2 months vs. the rest of the newsletter subscription group.
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Anything Goes Marketing
DECEMBER 12, 2006
If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. As a blogger, one of my goals is help others in marketing (specifically B2B marketing) better understand the e-marketing landscape. What I recommend you do is to start up a blog perhaps through blogger and sign up for the tutorial.
Anything Goes Marketing
MARCH 9, 2008
You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign. Other advantages?
Anything Goes Marketing
SEPTEMBER 20, 2006
If you're looking for a good resource on how to align your expertise with your potential clients, sign up for the weekly newsletter on Rain Today. They have some great articles such as " How To Communicate The Value Of Your Services ".
Anything Goes Marketing
NOVEMBER 16, 2008
Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Reuse your live presentations.
Anything Goes Marketing
JANUARY 25, 2007
Just because you are targeting a business, does it need to be all about newsletters and white papers? I've created a " Feed Icon Library " that bloggers can go to and access cool blog feed icons for their own blogs. PS - as a blogger, you can also think of ways to bring people back to your blog. It's Time to get Interactive.
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