ViewPoint

DECEMBER 17, 2013

Today''s guest blogger is Ruth P. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. the HIMMS Media Group, and the Business Information Industry Association. Bernice and I are always open to ideas for future studies.

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Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

ViewPoint

OCTOBER 15, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. The study found that 53% of web users listen to internet services.

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ViewPoint

MARCH 13, 2014

Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels. A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Lead 120

ViewPoint

OCTOBER 30, 2012

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Inbound leads don't “just happen.”. The success formula is quite simple.

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ViewPoint

SEPTEMBER 25, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. “Of You may have many tactics based on different media to create a total number of inquiries. Of course,” you say. “We We create a marketing plan every year.”

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ViewPoint

NOVEMBER 27, 2012

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker. Custom media publishers already know this approach works (outside of LinkedIn).

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ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. Graphic credits: Ignite Social Media His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. But it is a good outlet to show the human side of your organization.

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Facebook B2B Marketing Planning B2B 120

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Social media = Lots of room for improvement. Wiley, 2011). Why is that?

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ViewPoint

APRIL 18, 2012

Trip is also an author, a speaker, and a blogger. He adds that this is part of a larger, content-driven marketing trend that includes rich media. Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner.

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Trends Practices Marketing Automation Services Work Management 120

ViewPoint

OCTOBER 11, 2012

He is a frequent speaker, blogger and contributor to many B2B marketing publications. He talks about the importance of how media are used in an integrated way: “When I read that it’s only inbound and that outbound is dead—that’s like saying email is dead or telemarketing is dead—I don’t think any of it is dead.

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Demand Process Work Management Marketing Management 120

ViewPoint

MAY 8, 2012

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. We’re clinging to mass media advertising ideas and values.

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ViewPoint

FEBRUARY 27, 2014

Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. the HIMMS Media Group, and the Business Information Industry Association. Are there other success factors in B2B marketing automation you can share? Today''s blog was written by Ruth P.

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Marketing Automation Services Marketing Automation Work Management Marketing Management 120

ViewPoint

SEPTEMBER 19, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. All of the tools being developed and improved upon, from CRM to Marketing Automation and Social Media still rely on this one sales activity for success.

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Marketing Automation Services Marketing Automation CRM Automation 120

ViewPoint

MAY 16, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. I will leave the Science of Lead Generation tactics to David Zarrella, Social Media Scientist in his recent HubSpot Webinar. Not everyone can do it.

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ViewPoint

SEPTEMBER 15, 2015

Then a media rep for a magazine asked me about responses to programs, return on investment, and sales lead follow-up. This media rep became my mentor. James is a regular guest blogger with ViewPoint. It was a job that was occasionally stimulating. I spent eight hours a day at it and no more. I had no answers.

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