Hinge Marketing
MAY 28, 2014
In other words, a press release on your website about an award you won is one thing, but blogging about how customers can handle an industry challenge is another. Both meet the awareness threshold that defines PR – hence the merging of PR and marketing – but the blog post is a more relevant way of showing your expertise.
Online Marketing Institute
JUNE 30, 2009
For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. They are awesome.
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Webbiquity
NOVEMBER 12, 2012
One element that none of the above concepts address, but is addressed in WPO, is that third-party content (from customers, journalists, bloggers or other influencers) has value in influencing the buyer’s decision-making process, even when it doesn’t lead directly to a lead or sale.
Webbiquity
SEPTEMBER 9, 2013
Until fairly recently, common SEO guidance was to “Create backlinks from (press releases) to…supporting pages on your website. Finally, don’t over-rely on paid advertising but do make it part of your online marketing mix. Use news releases for exposure, not backlinks.
Convince & Convert
DECEMBER 9, 2014
We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Owned media activities include store signage, product packaging, website and blog content, and press releases. How This Impacts the Marketing Mix.
Contently
MARCH 11, 2024
No longer is their competition confined to traditional industry players— 82% of financial services marketers actively use content marketing—but they now find themselves vying for attention in a digital space crowded with influencers, financial bloggers, and fintech startups. Not milking an asset for all it’s worth.
Webbiquity
APRIL 14, 2014
What do 91% of B2B marketers do, but only 36% do well? (No, What do 73% of reporters say press releases should contain? Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. 4 B2B Marketing Stats.
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