Paul Gillin

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B2B Blogging Excellence

Paul Gillin

As an established presence in a community with few other bloggers, Cahill is a big fish in a small pond. His advice to prospective b-to-b bloggers: “Be prepared to stick with it for a while; it takes a couple of years to build up your presence. The secret is the lack of competition. And as we know, Google loves blogs.

BtoB 50
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Oracle’s Updated Social Media Policy

Paul Gillin

The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies–including the Acceptable Use Policy, Information Protection Polic y , and Copyright Compliance Policy–apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior. Protect Confidential Information.

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Oracle’s Social Media Policy

Paul Gillin

The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies – including the Acceptable Use Policy, Information Protection Policy, and Copyright Compliance Policy – apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior. Protect Confidential Information.

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My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Newspapers and magazines may be suffering financially right now, but they’re just as important as they always have been to validate and spread information. And if you’re a blogger or editor who would like a review copy, just leave a comment here or drop me a line and I’ll be pleased to send you one.

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Social Marketing Hangover

Paul Gillin

I’ve talked to several companies recently that have information-rich community websites that are going nowhere. The time when a clever blogger could amass an audience of 30,000 loyalists in a year has passed. Like a good diet, you don’t see much progress in the early going, but you notice big changes a year later.

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

It brought two groups of “mom bloggers” to Cincinnati to meet with executives and scientists and address their questions. Fox called the collusion allegation “an insult” and said the only information missing from the report is that which was mutually agreed to be proprietary, a statement the CPSC spokesman confirmed.

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The Trouble with Klout

Paul Gillin

If you want to grow your score, you can log in to the site and give it a bunch of information about your online activities. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. Many people have a Klout index and don’t know it.