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How Many Influencers Should You be Working with for Maximum Success?

Onalytica B2B

In order to forecast the success that a brand can expect to achieve from their influencer program, we must first have an understanding of the following variables: How much investment you can put into your program (time and resources; software costs ; compensation for influencers). How relevant the influencers are to your brand.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100
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How to get others to blog

Chris Koch

One of the biggest challenges for B2B social media marketers isn’t creating content, it’s helping others create content. Marketing is the default head of social media management in most companies. That’s why marketers have to step in and help out. Marketers should use them to help inspire their content creators.

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The 24 Best Online Writing Tools and Apps

Webbiquity

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. 5% for video) for helping to make business decisions.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. < £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. November 2005. MADE IN CANADA. trust your instincts. <

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Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. marketing Click To Tweet. What is a content agency?