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10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

Blog posts can address common issues and challenges, or tackle current trends in the industry. In addition to the online newsletter, B2B blogging provides a subtle way to routinely stay connected to the subscribed prospect, via RSS, email, and social media distribution. Provide content for distribution in social media platforms.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Is the Press Release Dead?

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

We track the marketing mix (including PR) over time against trends in sales. This is the number of articles or blog posts that mention the product or service measured against the trend in sales. Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Like Be the first to like this post.

Planning 100
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Eight reasons to monitor social media and a list of tools for doing it

Chris Koch

Furthermore, a vanity search cannot distinguish whether what’s being said about your brand is coming from a blogger with 2000 readers that include your most important customers or from a grad student whose RSS feed goes to his Mom. See the distribution of conversation. Trend the conversation.

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effective marketer principle 5: take responsibility for communicating

The Effective Marketer

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100
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effective marketer principle 7: run productive meetings

The Effective Marketer

But regardless of the type of meeting you will have, my personal experience is that you need at least the following: An agenda : prepared and distributed prior to the meeting. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

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