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How to Take an Audience-First Approach to Your Content

Content Marketing Institute

It lives in a very competitive food content space – everything from TV channels devoted to the topic to websites as well as countless bloggers and vloggers. Why don’t people continue fulfilling their information needs with your content? Your audience’s needs have been fulfilled. Is what they’re saying true?”.

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Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

One journalist who’s already experienced this shift is the well-known B2B editorial consultant and blogger Paul Conley. Be a blogger. You can put together an e-book of 30 or 40 pages, distribute it on your blog, and get many of the benefits of traditional book publishing. And it doesn’t require hundreds of pages.

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Point being: Where there’s need, fulfilment can be a public good, and where there’s upheaval, any possibility is worth considering. Is there explicit value for customers if this demand could be supplied locally instead of via distribution/online channels? Are there already local companies fulfilling this demand?

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The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

Contently

They tend to think their job is best fulfilled by reducing the number of things that a prospect has to think about. There’s a space between those two models that bloggers can jump in the middle of. You can have bloggers who are truly specialists in their fields. I think you’re absolutely right.

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8 Content Distribution Ideas to Meet Your Brand’s Goals

Moz

Once you have your goals and your brand’s unique angle nailed down, you’ll also need to prioritize your means of content distribution. This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Syndication. Goal: Organic acquisition.

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Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017

Hubspot

That’s right, Google has finally fulfilled the original Ask Jeeves promise. While text is still important, you may want to stop looking for that next blogger, and start looking for a video producer. Need an answer fast? RKG Merkle saw a 516% increase in sessions when a client’s page captured the snippet box.

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eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

I have been using Netvibes for more than a year now and similarly to the use case in the presentation I have tailored my start page to fulfill my needs in certain contexts (trips, translation tools, tech news, community and collaboration). So, I would like to thank the bloggers and you too for sharing the good ideas!

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