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How PR and Social Media Can Work Together

Webbiquity

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release is used for blogger outreach.

PR 100
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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Submit blog posts and articles to popular news aggregation and bookmarking sites such as Pocket , Digg , or even Reddit , if applicable. Run a contest or promotional event. Send out the perfect link request …or even….

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Mastering Off-Page SEO: Boosting Your Website’s Visibility

Optinmonster

It involves collaborating with other website owners or bloggers to contribute valuable articles or posts relevant to their audience. Leverage local link building opportunities by partnering with local organizations, sponsoring events, or participating in community activities. The benefits of guest posting are multi-fold.

SEO 77
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Book Review: Social Media Marketing

Webbiquity

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Events (e.g., Amen!). .&#

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Seven Ways to Use Social Media for Business

Webbiquity

Traditionally, customer case studies, PR and analyst relations have filled this role. Social media provides a more direct path to identifying and building relationships with a variety of voices in your market: analysts, journalists, customers, bloggers and other key influencers. promote events, meet up at trade shows).

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Blogger 40
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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. What’s the Point? As I see it, there are 3 options here: 1.