Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

AUGUST 25, 2010

It also uses the same underlying Browse My Stuff technology , which enables publishers, PR agencies, corporations and other enterprises to efficiently SEO-friendly build branded content aggregation hubs. Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Tweet This!

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Webbiquity

SEPTEMBER 21, 2010

Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.

Aggregators 100

Aggregators Blogger Media Curation 100

Optinmonster

MAY 16, 2023

It involves collaborating with other website owners or bloggers to contribute valuable articles or posts relevant to their audience. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites. The benefits of guest posting are multi-fold. However, there is a long debate to use it or not.

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Webbiquity

FEBRUARY 8, 2011

To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. What trends are likely to emerge in the coming year? Share this on Bebo. Share this on Facebook.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). The two keys to search success are great content and links.

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Events (e.g., Amen!). .&# Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.

Blogger 20

Blogger PR Outreach Practices 20

Webbiquity

NOVEMBER 29, 2010

It’s an over-used PR buzzword. However, there’s a world of difference between PR buzzwords and objective facts. Have respect for bloggers. I’ve actually been told by a member of the cabal that a term didn’t deserve to be defined on Wikipedia simply because a few meaningless bloggers had used it.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity! Tweet This!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Traditional PR + Social Media Monitoring. Until fairly recently, keeping track of your organization’s online presence was relatively easy. A simple tool like Google Alerts would pick up most stray citations. Nielsen BuzzMetrics.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Any time there is an online news story or blog post published about your company or product, submit it. Post this on Diigo.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

MAY 4, 2010

It helps (greatly) if you already have a relationship with the blogger, but even if you don’t, most bloggers are far more open to offers of a guest post than they are to PR pitches. Link to other bloggers. Use social bookmarking. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

RSS 100

RSS Digg Tagging Blogger 100

Biznology

DECEMBER 4, 2012

Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever. This makes it easy to add and remove different buttons as social networks go away (good bye, Google Buzz!)

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Webbiquity

FEBRUARY 9, 2010

Interestingly, PR-type measures—such as improving brand or product awareness and reputation—scored in the middle of the pack of 10 possible objectives, with just over half of marketers indicating they would target and measure these objectives. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Online Marketing Institute

JUNE 30, 2009

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Biznology

AUGUST 14, 2012

Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. . “But where,” you ask. Whichever way you go, please start. You can keep it simple and slow, but start today.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Webbiquity

AUGUST 5, 2010

SEO’s Magic Bullet by PR 20/20. Search Optimization Tips for Bloggers by SEO Wizardry. Gini Dietrich lays out a six-step, eight-minute process to use social media to promote blog posts. Some of the tools take a bit of time to set up initially, but it’s a quick process from there on out. Share this on Bebo.

Business Blogging 100

Business Blogging Tips PageRank Business 100

WebMarketCentral

JULY 16, 2008

Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. As previously noted here and elsewhere, making pitches both personal and relevant is the first step to getting a blogger to write about you. It's not about money—at least not primarily, for most bloggers.

Blogger 20

Blogger Digg PR Tagging 20

Webbiquity

APRIL 26, 2010

101 Tips from 50 Small Business Bloggers by Open Forum. Actually, this post presents eight strategies for online promotion ranging from social networking and video to PR and local portal sites. 7 Free or Cheap Ways to Effectively Promote Your Business Online by Dumb Little Man. Well worth a read. Share this on del.icio.us. Tweet This!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

DECEMBER 21, 2010

Traditionally, customer case studies, PR and analyst relations have filled this role. Social media provides a more direct path to identifying and building relationships with a variety of voices in your market: analysts, journalists, customers, bloggers and other key influencers. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Media Business Paid Search Agency 100

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

NOVEMBER 2, 2009

Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. These programs provide very little if any lasting branding benefit.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. Third is an old lesson but an eternal one: meet the needs of customers.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Webbiquity

APRIL 10, 2017

Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks. Digg Reader is a tool for keeping up with sites and blogs. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” ” — PR Daily. Pricing: free.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. You will be navigating your prospects through this sea of content by leading them to the most relevant important information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

B2B Marketing Savvy

JULY 28, 2009

Twitter Deivers A PR Gem Email Scoop. Good recap of sites like Digg, Del.icious.us, YourElevatorPitch, Shoutwire, StumbleUpon, Ma.gnolia and others…. For bloggers/others, some also come with nifty metrics. Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter: Who Owns What, the Social Brand Index/Twitter.

Tools 40

Tools RSS Statistics Digg 40

Buzz Marketing for Technology

JUNE 27, 2008

In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 Six Facets of the Future of PR.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

B2B Marketing Savvy

AUGUST 17, 2009

Other Popular Posts: PR as Sales Collateral Branding Monks/Message Scribes Email The Scoopdog Team. Striking a workable balance while (first) learning (then) gleaning value from Twitter, LinkedIn, Facebook, Digg and Del.ic.ious, et. If you like the read, please subscribe to my RSS feed.

RSS 40

RSS Digg Ideal Customer Profiles Paid Search Agency 40

WebMarketCentral

AUGUST 1, 2007

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums del.icio.us

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. I think first-time bloggers get enamored with the concept of “design.&# 5 ways to fix it. 5 ways to fix it.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

WebMarketCentral

JANUARY 5, 2009

Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Tags: Interactive PR Web 2.0 Any time there is an online news story or blog post published about your company or product, submit it. Also submit other items that may be of interest to your customers and prospects. Social Tagging SEO Practice.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

WebMarketCentral

APRIL 27, 2009

Acknowledge other bloggers you admire? The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.

Best Practices 20

Best Practices Business Adwords Blogger 20

Online Marketing Institute

JANUARY 4, 2011

Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space. Write a blog post listing some important bloggers in your industry (such as the top 5) and point out how they make their blogs successful and you might find they return the love!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. “The social strategy must be part of the online and PR strategy, which, in turn, are part of the integrated marketing strategy. Longtime Facebook PR Exec Leaving the.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business."

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20