Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Unfortunately, the same lack of content leverage applies to photographs as well. Why isn’t the Manifesto it’s own tab? Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Webbiquity

MARCH 28, 2011

Still, social media is rapidly becoming an essential component of the b2b marketing mix. B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation.

Social Media 100

Social Media Vendors Media B2B 100

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Marketing is not only about messaging. Customers don’t need more messages.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

FEBRUARY 17, 2011

How social media is not just a one off campaign but a constant in your marketing mix. Don’t send blind pitches to bloggers. Do you homework and make sure your motivations align with the interests of the blogger before reaching out to them. We dive into some of Tamar's Favorite social media resources.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Online Marketing Institute

JULY 9, 2009

During this initial phase, the social media program wins funding, a strategy is defined, an editorial content direction is agreed upon and tactics move to execution. The editorial content strategy may evolve and multi-media elements -- such as video, podcasts, customer Q&As, etc. --are Like traditional PR activities (i.e.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Sprout Social

FEBRUARY 25, 2020

With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as a format for digital content marketing. In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content.

Social Media 125

Social Media Social Marketing Media Peer-to-peer 125

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Convince & Convert

SEPTEMBER 15, 2010

You’ve hit on something that I’m sure PR pros deal with all the time: helping clients determine “their story.&# The Internet has raised the bar for the quality of content companies produce and the glossy, self-serving, text-heavy brochures just don’t work anymore. link] Magsdoyle I love this image.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. people are only going to listen if you provide valuable content. Your PR team was aware of most of these as it often had a hand in generating those placements. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

Paid Content 100

Paid Content Social Media Statistics Research 100

Convince & Convert

MARCH 2, 2010

This will be a major time saver for brands, as today there is too much reinventing the wheel on the content side, with different people creating disparate messages in each platform. However, one point of caution: It's not only the tools that make social marketing work. Im Jay Baer.

Business 116

Business Paid Search Agency Social Media Analysis 116

Webbiquity

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). B2b marketers believe social media is critical to organic search success. Marketing Charts ). BtoB Magazine ). Mack Collier ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. 6 tips for connecting with social media content by iMedia Connection. 10 Principles for B2B Sales by Better Closer. 5 stars.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145