Tony Zambito

JULY 24, 2011

  I’m influenced by David Armano who came up with the concept of influence ripples or circles to depict blogger spheres of influence as far back as 2006.    This is also radically changing the concept of public relations in the social age. .  In this context they do serve a purpose. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

The Effective Marketer

MAY 3, 2011

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

SEPTEMBER 22, 2010

That’s because Facebook’s EdgeRank formula ensures that only status updates from companies that consumers routinely interact with show up in their news feed (unless the Facebook member changes their News Feed preferences to “Most Recent&# – anecdotally Facebook acknowledges that fewer than 5% do so). Warm fuzzies.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Companies must also uphold privacy laws.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. How can I help you?

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Means a lot to me.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

APRIL 20, 2010

white paper from @jaybaer and @chrisbaggott [link] #blog #smm [link] arikhanson Bloggers: Does your blog have a long tail? new white paper from me and @chrisbaggott) – [link] /via @jaybaer [link] jeffespo RT @arikhanson: Bloggers: Does your blog have a long tail?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. More people making stuff (100 million bloggers can’t be wrong) 2. More people making stuff (100 million bloggers can’t be wrong) 2. Convene, converse and collaborate.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 12, 2010

Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. You'll like it.&# He tries it and he does.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Hubspot

FEBRUARY 17, 2011

There are a ton of highly targeted micro communities online that you can interact with super fans. Tamar wrote a great post about the 7 truths about social media where she states unless you figure out who would be interested in your project and then figure out how to interact with them in a meaningful way, you are destined for failure. "It

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

AUGUST 16, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

FEBRUARY 11, 2010

Wil Stephens, CEO of Cube Interactive, shared in his review of Google’s Nexus One , “First up, I don’t really care much for apps. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 15, 2010

You are becoming one of my favourite bloggers! Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. a vote for integration) [link] [link] Josh Shua Peters RT @jaybaer: Why is your email and social media being handled by different people? (a

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Zoominfo

SEPTEMBER 17, 2018

It focuses on content marketing, brand journalism, public relations, the media, and advertising. The Blogging Millionaire podcast teaches you the secret blogging strategies that pro bloggers use to grow their traffic and monetize their blogs. Host Mark Schaefer is a globally-recognized marketing author, consultant, and blogger.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. media relations, analyst communications, etc.),

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

AUGUST 24, 2010

Your votes count for 30% of the “scoring&# when organizers determine who gets to speak at the mighty SXSW Interactive festival in March in Austin, Texas. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. You’ve got my vote!

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. How can I help you?

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

JUNE 17, 2010

There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

FEBRUARY 19, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. This, I'll try. This, I'll try. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 7, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. But I need your help with the biggest change – the header.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

FEBRUARY 10, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

MAY 13, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I love your quotes and they are spot on! Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 14, 2010

We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. Foremost, we need a way to convert with whom we interact in social media into real prospects. The data and segmentation potential is just one half of the equation. How can I help you?

Social Media 123

Social Media Work Management Marketing Management Media 123

Sword and the Script | B2B

DECEMBER 28, 2022

66% said conferences (including virtual). B2B sales deals require more interactions than ever. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. That’s up from 17 interactions in 2019. Those interactions are composed of both human and digital touches.

PR 75

PR Trust Marketing Stats B2B Marketing 75

seo.co

NOVEMBER 8, 2021

It would be impossible to make an exact ranking when each resource offers its own brand of information, interaction, and general awesomeness. Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Suffice it to say every resource on this list rocks. Let’s dive in: Search Engine Land. Seth’s Blog. Likeable Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Convince & Convert

MAY 4, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. million followers on Twitter?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 23, 2010

I’m a big fan of the “Sexy Bookmarks&# plug-in you’ll see below, because it makes the sharing buttons large and interactive. I think first-time bloggers get enamored with the concept of “design.&# This is really really helpful, especially for an aspiring blogger like me. 5 ways to fix it.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 15, 2010

Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time. If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. How can I help you?

Social Media 141

Social Media Paid Content Media Act-On 141