article thumbnail

When B2B Barbie meets a virtual double and Lady Trifecta…

Exo B2B

You’ve got to do it… Giving the conference the theme of Barbie… You read that right… Have you heard of B2B Barbie? on AI in marketing were that it should play the bottom two roles in the Gartner-style quadrant he created (below). And that’s where his conference took a completely different turn.

article thumbnail

Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 tips for building your personal brand in 2022

Seismic

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. You should also get to know the thought leaders in your industry – these can be analysts, journalists, bloggers, or podcasters. Analysts from Forrester and Gartner garner large audiences from the industries they cover.

article thumbnail

5 tips for building your personal brand in 2022

Seismic

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. You should also get to know the thought leaders in your industry – these can be analysts, journalists, bloggers, or podcasters. Analysts from Forrester and Gartner garner large audiences from the industries they cover.

article thumbnail

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Gartner Group is known in the technology industry as a heavyweight analyst group that influences a lot of purchasing decisions. Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Gartner's Magic Quadrant is now on trial The problem? A Judge Will Decide. A Judge Will Decide.

article thumbnail

Women’s History Month: 12 Influential Women in Content Marketing You Need to Know

ClearVoice

In her “downtime,” she authors best-selling books, provides content marketing and marketing writing training, pens numerous blogs for social media, and speaks at national and international conferences and events. Mina Seetharaman , GVP Strategy & Operations, Global Product Management at Gartner.

article thumbnail

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Presenters of Inbound Conference. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert.

Twitter 100