Chris Koch

MARCH 26, 2010

If you’re in tune with your SMEs, then what interests you should interest them (at least from a business perspective—no need to go nuts and take up golf). Set up an RSS feed of key news sources and bloggers and forward the good stuff to your SMEs. Get ideas from customers. These people are your beat. Related articles by Zemanta.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Webbiquity

AUGUST 23, 2011

Every blogger wants more traffic. Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. How to get it?

Traffic 100

Traffic RSS Social Media Social Networks 100

Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. The RSS feed is: [link].

Personalization 136

Personalization Social Media Skype Blogger 136

Biznology

AUGUST 28, 2013

Even the most experienced bloggers lack ideas and motivation from time to time. Seasonal trends. Establish yourself as an expert by commenting on trends and breaking news in your industry. Health care reform is a good example of a news item that can provide blog fodder for businesses that may not seem directly involved.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

The Effective Marketer

FEBRUARY 10, 2011

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Slides should be available for download soon here. billion emails sent. You can leave a response , or trackback from your own site.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? 5 successful marketers reveal their favorite public relations tools by Matt About Business. Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Optimize company news for SEO benefit?

PR 100

PR Tools Tips Blogger 100

The Effective Marketer

SEPTEMBER 20, 2010

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. This is the number of articles or blog posts that mention the product or service measured against the trend in sales. Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP.

Social Media 100

Social Media ROI Lead Ranking RSS 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Biznology

JULY 26, 2011

I am in the middle of guiding some new bloggers over at Marketing Conversation. trends I see is internal shorthand. What I mean is that my bloggers tend to write based on a lot of assumed context. and services intimately, their brand perception hasn't evolved at the speed of your business. Image by quinn.anya via Flickr.

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

The Effective Marketer

AUGUST 5, 2010

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. You can follow any responses to this entry through the RSS 2.0 Without solid customer data, cross channel strategies become increasingly difficult to implement.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Sprout Social

MARCH 8, 2019

To guarantee a complete picture of your business’ online presence, stepping up your online social listening is a must-do. And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. Good question!

Youtube 100

Youtube Eye-Tracking Ideal Customer Profiles Curation 100

The Effective Marketer

FEBRUARY 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JANUARY 11, 2010

You can follow any responses to this entry through the RSS 2.0 You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Good luck in your email marketing selection process!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. You can follow any responses to this entry through the RSS 2.0 More recently even Twitter mascots have been showing up as a company’s public face.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

SEPTEMBER 27, 2010

You can follow any responses to this entry through the RSS 2.0 One of our core objectives is to make our tool usable by people with different backgrounds, of course technical staff but designers or people more focused in the business side as well. You can leave a response , or trackback from your own site. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JANUARY 6, 2009

Yes, we are all very busy in endless meetings and such but unless you spend time towards the activities you outlined in your plan you won’t be making any progress and you won’t be effective. You can follow any responses to this entry through the RSS 2.0 This bullet also reminds you that you need to dedicate time to your plan.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 9, 2011

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Hubspot

JULY 23, 2010

Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Generally things like top 5 lists, trends, and news focused articles do really well, but add variety and measure what readers like best. Bloggers – Who is writing?

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 7, 2009

Chuck Palm, from Internet Podcasting Network , closed the day with “Social Media Mania – what should my business do about it?&#. You can follow any responses to this entry through the RSS 2.0 He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

FEBRUARY 15, 2009

Although I admire Joel Spolsky and think he’s right on the mark 99% of times, I wouldn’t simply copy his business model or his ideas and try to use them in my own company. You can follow any responses to this entry through the RSS 2.0 My second reason for liking that post is that I agree with what Jason said.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

from “What makes an effective executive”, Harvard Business Review, June 2004) This entry was posted on Tuesday, January 13th, 2009 at 10:21 pm and is filed under Decision Making , Marketing Management , Marketing Planning. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hubspot

DECEMBER 10, 2010

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. Is it better to include personal bylines for company bloggers?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

B2B Marketing Savvy

JULY 28, 2009

Twitter Tools (NEW) for Businesses : A keyword tracking tool plus a best practices manual. Guzzel.it : Newly launched, customizable using keywords; a newsfeed RSS reader. . For bloggers/others, some also come with nifty metrics. Lasyfeed (still in beta): innovative tool to monitor realtime web and information discovery.

Tools 40

Tools RSS Statistics Digg 40

readwrite

OCTOBER 4, 2010

Costolo is best known to date for his work at Feedburner, the RSS publishing and analytics service bought and squandered by Google. RSS has been widely derided as too hard for consumers and relegated to obscurity “under the hood” – replaced even in the lives of many tech-watchers by Twitter. .

RSS 40

RSS Lead Ranking Twitter Advertisements 40

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Every business is relationships and relationships are every one’s business. Without the relationships that were offered to us in a specific standard network we - our business - wouldn’t be where we are today. Keep It Simple Sweetheart, specially in business). The Best Business Advice Ever. Lijit Search.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Customer Experience Matrix

JULY 16, 2009

Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved. This sort of processing is a good fit for Alterian’s columnar database engine, which is the core of its business. The most basic report shows daily volumes with trends over time.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

The Effective Marketer

APRIL 6, 2009

Well, if events are a big part of their marketing budget, then they need someone they can count on to manage that side of the business. You can follow any responses to this entry through the RSS 2.0 The question about trade shows above, for example. What is the risk the company faces? Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Trade Show 100

Buzz Marketing for Technology

JUNE 27, 2008

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. How to blog from Gmail (Gmail + Wordpress/TypePad/Blogger + IMified). I scan 275 RSS feeds in Google Reader and I use dozens of bookmarklets and shortcuts to help me manage it all. This works for any RSS feed, not just bookmarks.

Paid Content 100

Paid Content Personalization RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

guest blogger. technology trends. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100