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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

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Content Creation Made Easy

Industrial Marketing Today

It helps me to get my thoughts organized, rearrange ideas until I feel good about the flow of my content. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

< £ Salon Bloggers & > June 15, 2006. -->. O ne of the fastest-growing disciplines in business goes by several names, but its all about observing customers. and potential customers) at work as a means of discovering unmet needs that your organization can fill. Now thats a powerful business tool.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. It’s a way for organizations to further their role as a resource to their audience.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

< £ Salon Bloggers & > November 23, 2005. -->. While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. MADE IN CANADA. trust your instincts. <

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How to Save the World - PKM An Update

Buzz Marketing for Technology

< £ Salon Bloggers & > November 23, 2005. -->. While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. MADE IN CANADA. trust your instincts. <