Hubspot

AUGUST 13, 2014

It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? Media Relations. if it’s prudent to the audience of the publication. Influencers can be bloggers or people that amass large social followings around their industry expertise.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

JULY 19, 2011

Public relations just plain doesn't work the way it used to. Public relations professionals do plenty of things, of course: publicity, reputation management, and media relations, to name but a few. How are you adapting to the changing nature of public relations ? That's a real game changer.

PR 28

PR Content Marketing Work Management Press 28

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul?

PR 161

PR Social Media Paid Content Media 161

Hubspot

JULY 8, 2011

These days, not only can you attract the attention of traditional outlets including newspapers and television stations, but you can also look to bloggers and online outlets for coverage and exposure. Before I became media relations specialist at HubSpot, I spent ten years on the "other side." Instead, try 10:30 AM.

PR 28

PR Tips Media Television marketing 28

Convince & Convert

JUNE 29, 2010

The rise and role of the “non-professional&# is another very interesting concept in the book, as an increase in participation naturally leads to an explosion in content created by people that haven’t been vetted by the traditional means of degrees, apprenticeships, or ownership of a broadcasting license.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Hubspot

FEBRUARY 17, 2011

It is really important not to just go out there and just broadcast" in social media, Tamar states. Public Relations Faux Paus. Don’t send blind pitches to bloggers. Do you homework and make sure your motivations align with the interests of the blogger before reaching out to them. Connect with HubSpot :

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Zoominfo

SEPTEMBER 17, 2018

Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. According to the Copyblogger website, Copyblogger FM is a weekly, short-form broadcast hosted by Sonia Simone. It focuses on content marketing, brand journalism, public relations, the media, and advertising.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 11, 2010

I'm connected with quite a few Indiana bloggers and they are all terrific. And, unlike the aloofness that AZ bloggers kind of are, in Indiana they seem to be much more cohesive and supportive and so maybe you'll be able to share how to do that so your AZ bloggy brethren can do that as well. link] jaybaer Thanks so much.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. It’s a great place to broadcast and get some quick tidbits, but let’s face it, unless you’re creating spiritual and motivation tweets, it’s hard to have substance in 140 characters (or less – if you’re looking for a retweet).

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

These bullets should be on the walls of all executives who think they understand social media because they have the ‘tools’ to broadcast their message and that their consumers will automatically listen. link] Sonny Gill Wow – fantastic points. link] Sonny Gill Wow – fantastic points. Tyler Excellent post.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

FEBRUARY 23, 2010

If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues. Businesses will surely veer between the two given the way their focus shifts. I do think though that every communicative act has to be rooted in some kind of strategy within the business.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MAY 26, 2010

Is social media the best means to broadcast a message? * Is social media the best means to broadcast a message? * * Do people like this? * How can we add value to this topic? * Are people empowered to share their opinions? * Are we messaging this the right way? * Are people 'getting it'? How can we add value to this topic? *

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She’s a self-described fashionista and blogger.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She’s a self-described fashionista and blogger.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Online Engagement and Blogger Outreach. People are freaking out about the new Google Search.

Paid Content 80

Paid Content Google De-duplication Digg 80

Hubspot

JUNE 3, 2014

These publications and broadcasts are where brands used to get all their earned media. B ut with the advent of digital marketing and social media, earned media has evolved -- and departments other than public relations, like marketing and customer support, now share a chunk of the responsibility. public relations'

FAQ 28

FAQ Media Public Relations Web 2.0 28

Convince & Convert

MARCH 9, 2010

Over time I'm sure we'll see more segmentation of social networks just like we did in the 20th century with print and broadcast. Segmentation and finding the right niches not only in the big 4 bug smaller networks and engagement by contributing information and knowledge (not broadcasting messages) seem to be key.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Online Marketing Institute

NOVEMBER 2, 2010

Sudha believes that a lot of B2B marketers are using it simply as a broadcast platform, when its real value is in making customers your partner. The true ROI of social media in B2B doesn’t come from broadcasting your message, but the engagement companies get in return. Public Relations Specialist - expert.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Sure, it sounds weird at first, but “simulcast” – a portmanteau of “simultaneous and broadcast” – probably sounded funny when it first hit the national lexicon in the late 1940s. But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

JUNE 6, 2011

Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. His popular “home&# publication is aimClear Blog. Award-winning marketing and social media blogger.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Hubspot

JANUARY 16, 2014

Finally, earned media typically refers to the output of public relations -- articles placed in publications, commercial blogs, or analyst reports. Perhaps because of its reliance on highly disrupted industries like print and broadcast news, earned media is arguably the most fluid of the three classes.

Media 28

Media Class PR Public Relations 28

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Freelance Content Creator / Blogger / Copywriter. Here's an example from the blogger survey. Consistently wins. Whatever you do or produce, do it consistently (just like a media company).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

APRIL 7, 2010

Broadcasting your whereabouts on the Internet IS a guarantee. As you say, they may “get me&# anyway, but the tiny benefit to me personally for this service (the benefits are mostly for the establishment) do not justify the risks – as small as they may be. 2) The much, much larger issue is the legal liability.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 21, 2010

Certainly, I think the big contradiction we have going on with Social Media conferences is how broadcast they are. Certainly, I think the big contradiction we have going on with Social Media conferences is how broadcast they are. event, and the Techset blogger lounge. event, and the Techset blogger lounge.

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

SEPTEMBER 20, 2010

The extra credit you receive for helping people in public should not be overlooked. They don't just broadcast. link] Bill Paulk Is Twitter for Business Even Worth the Trouble? link] [link] jaybaer Threadless is a great example. They INTERACT. This is true on FB, on Twitter, and on their other social media outposts.

Twitter 147

Twitter CRM Business Paid Search Agency 147