ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. Southwest Airlines encourages customers to post problems on its wall and follows up with a personal outreach. Paul is a speaker, writer and B2B social media strategist.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

NOVEMBER 7, 2010

Bruner is co-author and principal analyst on this report Our own contributor Jeremy Wright is the author of this book "The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right" with a foreword by GMs Bob Lutz.and the rest by Debbie Weil.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Biznology

JUNE 21, 2016

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no. However, earned media outreach can be a lot like writing poetry for publication.

Demand 145

Demand Media Blogger Public Relations 145

Webbiquity

MAY 31, 2022

a 200% increase in outreach engagement). Like this: The final email will look like this: A personalized email humanizes your outreach request and delivers your business information in a memorable way. You can use a tool like Hyperise to auto-personalize your LinkedIn outreach email. Host a Live Event.

Linkedin 332

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 332

Webbiquity

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Is blogger outreach still an effective PR strategy? Guides to Influencer and Blogger Outreach.

PR 100

PR Paid Content Blogger Outreach 100

Convince & Convert

APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. 10 books are up for grabs. Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Dale Carnegie Wisdom 2.0

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Hope the book writing is going well! We're in the final edits of the book now, so I can't complain about that at all. We're in the final edits of the book now, so I can't complain about that at all.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers. Thanks Jay.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? He is advocating a messaging matrix that in fact changes the communication method and modality based on customer behavior across the social spectrum. And of course product improvement ideas are important. How can I help you?

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 25, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me.

PR 160

PR Social Media Paid Content Media 160

Biznology

OCTOBER 18, 2016

Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers.

Class 80

Class Long Tail Marketing Blogger Media 80

Convince & Convert

SEPTEMBER 21, 2010

My book (and my work) grows far richer for this dialogue. My book (and my work) grows far richer for this dialogue. My book (and my work) grows far richer for this dialogue. Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

FEBRUARY 23, 2010

One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. An interesting little related aside. How can I help you?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Hinge Marketing

OCTOBER 4, 2013

Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. Emails are perfect for featuring a book, ebook, white paper, guide, or other substantial content piece. Blogger outreach is time intensive and resource heavy.

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

Directive Agency

JULY 15, 2019

We also talk about this switch from Blogger Jet , which was the blog that he was running. Usually what 99% of bloggers would do is they would write either their thoughts, opinions, how they think broken link building should work. They would go research some other articles, maybe read some books if you’re lucky.

SEO 40

SEO Paid Content Budget Programs Tools 40

Convince & Convert

JULY 22, 2010

To raise funding, they developed a variety of programs to expand their outreach, including The Team in Training Program , which offers group training to those interesting in running a marathon to raise money for the cause. Does your business recognize the potential of social media marketing but remain uncertain about to how do it?

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Biznology

FEBRUARY 12, 2013

Outreach is the lifeblood of social media engagement. Not because buzz marketing, social media marketing, digital PR, or guerrilla marketing doesn’t work but because you didn’t do a good enough job working it. Oh for heaven’s sake. Third rule is: Reach out! Social media marketing: it works if you work it. *

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Adobe Experience Cloud Blog

APRIL 19, 2012

In your book, Content Marketing you talk about how to do a Content Audit. Influencer outreach is essential for a successful content strategy. What are your recommendations for people who are just starting their influencer outreach? Lieb: Robert Rose who just coauthored an excellent book on content marketing with Joe Pulizzi.

Paid Content 48

Paid Content Marketing & Strategy Marketing Strategy Content Marketing 48

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. Don’t cheat them of that opportunity. (Oh, It’s a big world out there.) Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. Someone should write a book about that (oh wait, I am). Someone should write a book about that (oh wait, I am).

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Content Marketing Institute

APRIL 19, 2018

I have a few adult coloring books and a good set of colored pencils. Angela Reina, digital marketer, Bloggers Buzz. Jason Scott, digital marketing freelancer and blogger. James Nuttall, content and outreach specialist, It Works Media. Coloring is probably one of my favorite ways to combat a work slump. I sell cars.

Creativity 111

Creativity Work Management Marketing Management Long Tail Marketing 111

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. Recently we discussed key issues for the B2B “C&# suite and some key points highlighted in his book.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. I may use that in my new book. Kim Kraynak Great post Jay! I really think that you nailed it on the head with that.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Hubspot

MAY 26, 2021

The more you link to others — especially when you do it in a consistent, opportunity-driven way — the greater likelihood one of those bloggers will return the favor. If you create a comprehensive resource list, it'll be easy for other bloggers to link to it in their own posts instead of rehashing and curating all that content themselves.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

SnapApp

DECEMBER 22, 2016

He’s dabbled in writing children’s book and screenplays. She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Jeff Goins.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. Freelance Content Creator / Blogger / Copywriter. Consistently wins.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

seo.co

DECEMBER 8, 2020

Most people, today, aren’t going to pick up a phone book when they need something. There’s another, arguably more powerful way to build links without being entirely passive about outreach efforts, though: guest blogging. Social media buzz. Instead, they’ll go online to search for it. Guest Blogging. Press Releases.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

JULY 9, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Personalization 122

Personalization Paid Search Agency Transparency PR 122

Webbiquity

JULY 17, 2018

First, the PR team pitches media persons, bloggers and influencers daily. The moral of this example is making PR outreach a part of your lead generation campaign expands your thought leadership as you guide prospects. This conditioning will create a buzz around the PR event. This method is powerful for two reasons.

PR 181

PR Paid Content B2B Thought Leadership B2B Marketing 181

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Patrick O’Keefe talk about it in his excellent book Managing Online Forums (I reviewed it here ).

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

SEPTEMBER 20, 2010

Within 12 months of its invention, 1,20… [link] savioursofpop the single most insightful bit of thinking I've read for a year in today's world a brand must be slower not faster… so obvious – but not… genius there is a book in this – should we all write it?

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159