Marketing Insider Group

FEBRUARY 5, 2024

That’s what we thought when we first encountered Google Analytics 4. Dedicate time to explore the dashboard, click around, see what each tab does. “Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” It’s powerful, sure, but also complex. Video Source: Google Analytics 2.

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Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 257

Liveintent

JANUARY 4, 2022

The programmatic landscape is evolving — and fast. But aside from the deprecation of third-party cookies, what are we seeing in the way of change, and what should marketers be focusing on in the months to come? But while their growth is exciting, they also underscore the need to prioritize programmatic education.

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Matchcraft

MARCH 28, 2023

In this challenging economic climate, digital advertising is set to become an increasingly important area for businesses looking to stand out and reach buyers. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023.

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Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. What are the benefits of programmatic advertising?

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Digilant

OCTOBER 4, 2023

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it.

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Bannersnack

MARCH 17, 2023

Ever wondered how advertisers manage to deliver such a large amount of curated ads on millions of websites and apps? I have two words for you: programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Brief history of programmatic advertising IV.

Advertisements 52

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech?

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KoMarketing Associates

MARCH 6, 2018

Programmatic advertising continues to grow in popularity among B2B marketers, and recent research has shown that they are investing more in this area. What do you think led to the dramatic increase in the investment in programmatic advertising this year?

Advertisements 175

Advertisements Advertising B2B Marketing Work Management 175

illumin

APRIL 25, 2024

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. With the growing rate of consumption and investment towards OTT and CTV, it’s no surprise then that advertisers often interchange and mix up the two.

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Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising? In 2023, U.S.

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Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising? In 2023, U.S.

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Liveintent

DECEMBER 1, 2021

Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. driving consumers to become more discerning about the who, what, where, and why of sharing their data. Tech scandals have done more than raise eyebrows (remember Cambridge Analytica ?), Here are those findings.

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Digilant

AUGUST 17, 2023

In advertising, AI reflects a similar pattern. In this blog post, we’ll cover exactly what artificial intelligence is, the different types, its functions in media buying, and why it’s a necessary technology for the advertising industry. What is artificial intelligence? What is Predictive AI?

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illumin

DECEMBER 8, 2023

That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. What is self-serve programmatic advertising? This means the majority, if not all, of targeting is managed by the brand itself.

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Strategic-IC

DECEMBER 5, 2018

From programmatic, to intent data, to sales enablement tips, we review 10 insightful blogs that you may have missed. From implementing ABM, to defining your sales enablement programme, or incorporating greater insight, intent data or programmatic into your activities, here are 10 posts that can help to transform your campaigns.

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B2B Sales Account Based Marketing B2B Marketing Campaigns 76

Liveintent

NOVEMBER 11, 2020

Before the pandemic, programmatic advertising was seeing double-digit growth as publishers sought to monetize content and advertisers needed to reach targeted audiences at scale. Then COVID-19 shook the world, causing marketers to rethink their advertising strategies – including how they approach programmatic.

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Bannerflow

JANUARY 12, 2023

You may have heard the term ‘programmatic advertising’ being used by digital marketers, but what does it actually mean? Programmatic ads are the go-to advertising strategy for many brands. And programmatic use doesn’t look to be slowing down anytime soon. What are the most relevant programmatic channels?

Marketing & Strategy 52

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Bannersnack

DECEMBER 13, 2022

10 minutes read The struggling days of manually doing online advertising are coming to an end with the rise of programmatic advertising. But what is programmatic advertising? The post Demystifying Programmatic Advertising appeared first on Creatopy Blog. And which are its benefits?

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Metadata

DECEMBER 1, 2023

Let’s take a moment to chat about something we’ve been candid about – almost everything, except that one family member we avoid talking about at reunions: display advertising. Sure, our platform supports display, but what’s the return on investment (ROI) we’ve seen? Why the hush-hush?

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illumin

SEPTEMBER 29, 2023

Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising. While audio ads are still alive and well, it’s worth noting that what might be an effective radio ad, doesn’t directly translate into the podcast space.

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Marketing Insider Group

MAY 4, 2021

When you prioritize it, it can help you rise above the noise, as content creators publish over three million blogs every day. What Are the Different Ways to Amplify Content? What Are Content Amplification Tools? Zemanta delivers programmatic ad technology to boost engagement. You can have direct and indirect competition.

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Liveintent

JANUARY 11, 2022

In our latest Real Time Banter episode, Helene Parker, founder and chief programmatic sensei of Helene Parker Consulting, proposes a drinking game: whether you’ve got coffee, tea, or another beverage of your choice, take a sip each time she says “testing.” So what’s the best thing to do?

Mobile Advertising 71

Mobile Advertising Newsletter Advertisements Advertising 71

illumin

OCTOBER 13, 2023

Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. What is audio advertising? This technological evolution has extended to audio formats.

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Digilant

APRIL 25, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 5: The Future of Advanced TV In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. Stay tuned for more.

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Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Think of what you could do, knowing whether the members of your target buying committee are Motivators or Questioners.

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illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. What’s the deal with going “cookieless”? They are not served by the website.

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SalesIntel

MARCH 27, 2023

We hope you will join SalesIntel’s CMO, James Lamberti, and Mike Skladony, GM of Consumer Services, Semcasting for our upcoming webinar on April 20 at 1pm ET, “ B2B Efficiency at B2C Scale: How B2B Marketers Can 2X Their Pipeline Using Programmatic Advertising. How did you get started in the advertising/marketing/data industry?

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readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. At the end of 2021, programmatic ads expenditure reached over $150 billion, constituting about 71% of the entire digital ad spending.

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illumin

DECEMBER 6, 2023

According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. This preference makes it clear that, among advertisers, Meta products like Facebook and Instagram are here to stay. billion up by 5% year over year.

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Demographics Facebook Emarketing Loyalty 80

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Here's how you might do it: Content marketing: After creating a content calendar, you can set a checkpoint for every week when a new blog post is published.

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Contently

FEBRUARY 9, 2021

It aligns with what your company—and the people who work there—are most passionate about. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. What sweet hit of dopamine can you give your audience? Step 2: Communicate a clear value prop.

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Newsletter Lead Ranking Lead Scoring Ad Building 217

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

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Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Digilant

AUGUST 10, 2021

As advertisers are keenly aware, consumers are constantly switching between media and channels to consume and interact with content. Knowing that digital audio is a constant (and large) source of content consumption gives advertisers a huge window of opportunity to reach consumers as they move throughout their day. Let’s jump in. .

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Choozle

OCTOBER 22, 2021

What should you take into consideration? What if you miss out on a great new opportunity on the horizon? Now, take the Ikea Effect and transplant that concept into the world of self-serve programmatic advertising. Where do you start? And they are. The IKEA Effect. You do the rest!

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Digilant

MARCH 10, 2022

As an advertiser, one of the most important decisions you make is which channels to leverage for digital ads. Podcast advertising has recently become popular with marketers of all industries. Podcast listeners tune into eight different podcasts a week on average, making it a lucrative advertising channel.

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Digilant

OCTOBER 12, 2021

Though we’ve yet to reach the mid-October mark, advertisers need to put strategy and timeliness at the top of their to-do list. Download the complete guide here: Guide for Advertisers: Understanding Key Holiday Shoppers in 2021. What is programmatic Digital Advertising? The Digilant team is here to help.

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Digilant

MARCH 9, 2023

Because of this reality, advertisers must plan and implement best practices for brand safety to protect business reputations and partnerships as a whole. What Is Brand Safety? Brand safety is simply ensuring a brand’s reputation is kept safe when advertising online. Create a brand reputation strategy.

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