Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. Without further ado, here are eight vital steps. So, do your research. Specificity is key here as it strongly resonates.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

JANUARY 12, 2021

What About Customer Expectations? Image: Segment. Persona-Based Personalization. In this type of personalization, you are using your buyer personas as the standard. In this type of personalization, you are using your buyer personas as the standard. Check out the video below for a primer on buyer personas.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. What is B2B content marketing?

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Scoop.it

FEBRUARY 22, 2024

How about content that supports career growth and development, too? Employees care about progressing, so why not show them you care, too? As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. That’s where strategic content marketing comes in.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Messaging, distribution, reach and optimization. These are just a few pillars that define demand generation. What is Demand Generation? Demand Generation vs Lead Generation: What’s the Difference?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Leadspace

NOVEMBER 16, 2022

In the last two blogs I discussed how to discover your TAM and assign territories, and then how to determine where to focus your sales & marketing efforts by using AI/ML models to score leads and understand who is ready and able to buy your product. What makes a segment more “closeable”?

Segmentation 126

Segmentation Campaigns Lead Ranking Classified Ads 126

Marketing Insider Group

JULY 16, 2020

So, how do you go about creating a lead scoring system that is accurate and useful? Create buyer personas and accurate segments. The optimal way to do this is by creating personas supported by accurate data. And many of them make the mistake of keeping their primary focus on the top of the sales funnel.

Lead Ranking 272

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 272

Launch Marketing

MARCH 6, 2024

While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ? As marketers, we strive to understand and adapt to the dynamic needs of our target audiences.

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

FunnelEnvy

MARCH 18, 2024

By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more. What are B2B Buyer Personas? Think about the Greek gods, for example.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

ANNUITAS

JULY 20, 2021

As stated in the blog post, Are You Committing Random Acts of Sales and Marketing , “quite simply, random acts of marketing require more investment and deliver less return.” The truth is that you can never create enough content to address the infinite iterations of personas and their buying stages. But it doesn’t have to be that way.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

Heinz Marketing

JUNE 20, 2023

Talks of a recession have had us questioning “are we in one?”, “are we about to be in one?”, Targeted Customer Segmentation Effective customer segmentation allows you to tailor your marketing efforts to specific customer groups. This may include blog posts, whitepapers, case studies, webinars, etc.

Webinar Metrics 109

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 109

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. Keep the following in mind for your digital marketing team when putting together a landing page: Segmentation (for precise targeting). And keep it interesting!

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. As a rule, it should focus on the personas you are targeting and address their pain points, while illustrating how your product or service can fix their problem.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Only B2B

OCTOBER 3, 2023

In this blog, we will navigate the realm of MQLs, exploring their pivotal role in B2B lead generation and unveiling strategies to not only generate more leads but also to nurture and convert them into loyal, revenue-generating clients. Maximized ROI: MQL-focused strategies translate into cost-effective endeavors.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. This brings us to personas.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

SalesGrape

NOVEMBER 19, 2023

These regulations limit what marketers can say about their products, making it crucial for businesses to find innovative ways to engage potential buyers while staying compliant. Identifying specific buyer personas allows businesses to tailor their messaging effectively and deliver personalized content that resonates with potential customers.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Messaging, distribution, reach, and optimization. These are just a few pillars that define demand generation. What is Demand Generation? ZoomInfo MarketingOS Finally, ABM with data you can trust.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. You’re not thinking creatively enough about what content can be and you’re probably doing a lot of busywork making content that doesn’t move the needle. You need to expand your definition of content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

The Marketing Blender

FEBRUARY 13, 2024

Lastly, prioritizing customer education about products and services showcases commitment to providing value. Customer Education: Building credibility, authority, and rapport by educating customers about products and services. With expertise and a tailored approach, achieve online goals and reach new heights in your digital journey.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Cintell

FEBRUARY 10, 2016

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. Top Challenges Related to Buyer Personas. The Role and Importance of Personas.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

SmartBug Media

JUNE 22, 2020

This blog could have easily been called, “Where Does Inbound Fit into Your ABM strategy?” Now, let’s say, for the purpose of this blog, that you have been running an inbound campaign and want to give ABM a try (pro tip: you should). How Does Your ICP Differ from Identified Personas? What Content Resonates Most with Your ICP?

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles Webinar Metrics Marketing Strategy 111

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. This brings us to personas.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Webbiquity

JANUARY 19, 2023

This blog post explores 10 key differences between B2B and B2C marketing, providing valuable insight into how each approach works and how marketers can leverage them to optimize their brand message. Contributed post. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Only B2B

NOVEMBER 1, 2020

Do you know B2B companies too accepted the power of content marketing, about 69% of the marketers documented content marketing strategies to surge their revenues. A Buyer’s Persona. For this you need to create a buyer’s persona, a document with the sections: Name Age Gender Issue Solution Decision making capability.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Optinmonster

MARCH 16, 2020

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. For this, email segmentation is an absolute must.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Zoominfo

FEBRUARY 25, 2021

Get answers to these questions about lead gen — and so much more! For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

FEBRUARY 1, 2021

Compare that to twenty years ago – when only about 50% of adults used the internet. In other words, it was more about the company than the clients and customers. Now, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. In 2019, 90% of all U.S. Source: G2.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

SmartBug Media

AUGUST 24, 2022

There are about 598 million results. What components should you include in your inbound marketing campaign? And how do you execute the appropriate steps for the campaign to be successful? Before we dive into the anatomy of an inbound marketing campaign, it’s important to understand the answers to two questions: “ What is inbound marketing? ”

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

SmartBug Media

JULY 22, 2020

Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Document Your Personas. To do that, you’ll want to document your personas , including their challenges and what they care about.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. The need for next-gen healthcare solutions is greater than ever.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. Digital marketers invest in creating landing pages because of their higher conversion rates. And that content is a gateway to a possible sale. And keep it interesting!

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

The ABM Agency

APRIL 21, 2023

We’ll start by discussing the importance of understanding your buyer personas and defining your ideal customer profile. Table of Contents: Understand Your Buyer Personas A. Developing Buyer Personas C. Segment Your Target Account List D. Identifying Key Decision-Makers & Influencers B. Conduct A/B Testing D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. What is B2B SEO?

SEO 125

SEO Top of Funnel Buyer Personas B2B 125