tag exacttarget Blog Related Topics 
Convince & Convert
SEPTEMBER 22, 2010
Recent research from ExactTarget (a Convince & Convert client) found that only 30% of consumers clicking “like&# on Facebook believe that action gave the liked company permission to market to the consumer. link] DJ Waldow Jay: I love when you blog about email marketing. that I love when you blog about email marketing.
Convince & Convert
AUGUST 19, 2010
A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day.
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Convince & Convert
SEPTEMBER 14, 2010
The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Ideally, you also want a way to import the tags already available on user profiles.
Convince & Convert
OCTOBER 21, 2010
ExactTarget’s research on “ Facebook X-Factors &# shows that only 30% of Facebook “likers&# believe clicking “like&# equates to “giving the company permission to market to me&#. disclosure: ExactTarget is a Convince & Convert client). It makes sense though, doesn’t it?
Convince & Convert
NOVEMBER 11, 2010
That’s the second most important “ly&# – the satisfaction of being able to interact with each other and with companies in a semi-human fashion (well documented in ExactTarget’s (client) Subscribers, Fans, & Followers research). It’s much more about the social than it is about the media.
Convince & Convert
NOVEMBER 11, 2010
That’s the second most important “logy&# – the satisfaction of being able to interact with each other and with companies in a semi-human fashion (well documented in ExactTarget’s (client) Subscribers, Fans, & Followers research). It’s much more about the social than it is about the media.
Smashmouth Marketing
JUNE 13, 2009
Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. Speaker's blogs are listed if I could find them, otherwise their company link is there.
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