Hinge Marketing

NOVEMBER 7, 2016

Google the topic and you’ll be greeted with a cacophony of advice to take your career to the next level or turn you into the next Richard Branson. But it takes more than knowing your stuff to build a following. To become a true thought leader you need to focus your attention in the right areas. Focus your expertise.

Personalization 93

Personalization Brand Identity Branding Tips 93

Hinge Marketing

AUGUST 7, 2017

Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. He was the first to put a word to a very powerful marketing effect. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history.

Positioning 97

Positioning Work Management Marketing Management Service 97

Hubspot

JANUARY 17, 2018

The Ziglar Show -- Inspiring Your True Performance. Fortunately, there’s a simpler way to learn new sales techniques without having to set aside extra time in your day -- through podcasts. This episode covers techniques for balancing your motivations. This interview with Sage will help you overcome your mental roadblocks.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Hinge Marketing

MAY 28, 2015

Because specialization helps your consulting firm match specific needs, it also makes it easier to target your marketing efforts. By narrowing the audience you’re trying to reach, your advertising and marketing can address issues specific to a given industry, professional role, or region.

Consulting 48

Consulting Work Management Marketing Management Differentiation 48

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 212

eCommerce Tactics Budget Programs Work Management 212

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hinge Marketing

JANUARY 7, 2019

This change is forcing firms to rethink their digital marketing strategies if they wish to remain competitive. In this post, we will review the role of digital marketing in professional services firms’ growth plans and suggest an approach to develop a winning digital strategy for your firm. But that is the rare exception.

Marketing Budget 98

Marketing Budget Work Management Marketing Automation Services Marketing Management 98

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Hinge Marketing

JULY 20, 2017

I can’t feed you all the answers – after all, every firm offers different talents in different service areas to different markets. But I can provide an easy-to-understand framework for building a competitive advantage through differentiation. To engage with your clientele, you need to promote differentiators that they care about.

Differentiation 93

Differentiation Peer-to-peer Paid Search Agency Thought Leadership 93

Hinge Marketing

FEBRUARY 3, 2016

It is nearly the end of January and I am still catching up on the turn-of-the-new year blogs announcing the latest and the greatest—all of which promise 2016 to be the “best year yet.” ” Skepticism aside, there is some value in distilling your universe of plans and strategies into a prioritized list for the year.

Trends 48

Trends Planning Thought Leadership Ideal Customer Profiles 48

SnapApp

JUNE 5, 2018

Marketing teams to stop measuring success by lead volume, and start collaborating more closely with the sales team to ensure they are delivering the right content to generate demand, nurture leads, and enable the sales reps further down the funnel. Takeaway : The days when marketing and sales operated in siloes are over.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Albacross

MAY 10, 2019

Here’s the thing: marketing or selling a B2B SaaS product is a complex task. Most SaaS markets are crowded, and there are multiple solutions competing for the same audience. How to find prospects for your business in 2019. In fact, an average of 5.4 people have to sign off on a B2B purchase.

Sales Management 81

Sales Management Work Management Marketing Management Top of Funnel 81

seo.co

JANUARY 14, 2021

Content marketing is one of the best strategies for building a promoting a brand, but planning and strategizing is hard work. After all the initial work of establishing a blog and choosing a broad strategic direction, you’ll need to start coming up with topics and titles to fill your blog writing editorial queue—and fast.

Work Management 98

Work Management Marketing Management Aggregators Lead Ranking 98

seo.co

JANUARY 14, 2021

Content marketing is one of the best strategies for building a promoting a brand, but planning and strategizing is hard work. After all the initial work of establishing a blog and choosing a broad strategic direction, you’ll need to start coming up with topics and titles to fill your blog writing editorial queue—and fast.

Work Management 52

Work Management Marketing Management Aggregators Lead Ranking 52

Convert

AUGUST 24, 2022

When was the last time you used your buyer persona? After that, it gets pasted on a wall in the office or stuck to flashy slides, never to inform marketing efforts or inspire experimentation hypotheses. But personas can be so much more than semi-fictional depictions of your ideal customer. They’re Mostly Brainstormed Internally.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers. But, by no means, is this list complete.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100