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The Ghost Blogging Debate Done Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Schaefer , another excellent blogger and marketer. United States License.

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I noticed you read my blog, do you want to buy from me?

Sales Engine

Following up on content consumption with “buy from me now” is a strategy that’s destined to fail. Before we get into best practices on content marketing follow-up, Marketing and Sales must be on the same page regarding their lead definitions. What’s the right way to follow up on content to turn leads into sales conversations?

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How to Scale Your Link Building

seo.co

In this blog post we discuss: the difficulties in scaling link building and how to scale your broken link building with a great (internal or outsourced ) team. Every business finds itself in a marketing rut from time to time. Content should be relevant to your target market. Let’s get at it! Is Your Link Building Stale?

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How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

Calculating return on a marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results. If my investments are already failing, what practices can turn them around?

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How to Grow Your Small Business and Make it Successful

BenchmarkONE

Whether it is for the flexibility of work hours, to be your own boss, to pursue your passion, or for a better work-life balance, no one starts a small business to see it fail. What does it mean for small businesses to fail, and how do you safeguard your business from that? What Percentage of Businesses Fail? Target Audience.

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How to Use B2B Marketing Automation to Personalize the Customer Experience

KoMarketing Associates

If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal.

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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Selecting the Right Email Marketing Provider You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career.