Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts , videos, and webinars.]. B2B email marketing is often used to promote content on a blog, but Nik’s content is exclusive to his newsletter.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Sharpspring

FEBRUARY 13, 2020

Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Leverage search engine marketing (SEM) for mobile. Search Engine Marketing (SEM). Leverage SEO for Mobile. Create mobile-ready email campaigns.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Marketing Insider Group

JUNE 11, 2010

Social Media And Your Personal Brand 9 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Social Media 100

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Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Social Media 100

Social Media Web 2.0 Media B2B 100

Marketing Insider Group

JULY 21, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Good stuff!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Lead 100

Marketing Insider Group

NOVEMBER 2, 2010

Related Posts: How To Focus On Your Marketing Plan Internet Trends From The Web 2.0 Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share your thoughts, post a comment.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

JULY 6, 2010

Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads?

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

SEPTEMBER 2, 2010

See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JULY 15, 2010

My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

JUNE 3, 2010

Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Wash, Rinse, Repeat. Great stuff here.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

OCTOBER 26, 2010

Related Posts: How To Focus On Your Marketing Plan Whatever Happened to Marketing Strategy? Finding The Time To Tweet or Blog? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Demand Generation Agencies 100

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Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Blog more, email market less.”

Social Media 100

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Marketing Insider Group

DECEMBER 7, 2010

It also identifies the increasing importance of loyalty and the lack of marketing focus on this stage of the process. Top Takeaways From Blogwell Philly 2010 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short!

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JUNE 9, 2010

These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

OCTOBER 5, 2010

Quantity How To Align Marketing With Sales The 4 Cs of Social Media B2B Marketing Predictions For 2011 Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Click here to cancel reply.

Web 2.0 100

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Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration?

Top of Funnel 100

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Marketing Insider Group

SEPTEMBER 9, 2010

While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketing plans. In the FastCompany Expert Blog post “How to Measure Brand Value: Likes, Followers, Influencers, Views?

Social Media 100

Social Media Branding Brand Identity Media 100

Marketing Insider Group

NOVEMBER 1, 2010

Start blogging Make “social” part of your marketing DNA. Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Amplify good news. Consider carefully whether to respond to negative comments.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? I hope you’ll join me.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? I hope you’ll join me.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

OCTOBER 28, 2010

Confessions Of A B2B Marketer 5 Sales Closing Techniques About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

JUNE 24, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

NOVEMBER 11, 2010

I “live blogged” the event that included Brian Ellefritz from SAP, Anna Lingeris from Hershey, Marc Monseau from Johnson & Johnson, Ivy Li from Scholastic, Leah Patterson from Sungard, Jonathan Haley from BlackRock, Kate Bird from Pfizer and Discovery Communications’ Amber Harris. Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

OCTOBER 19, 2010

Quantity The New Marketing Accountability Social Media: The Journey Begins With You About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

JULY 13, 2010

by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog? About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. It is too funny because I left a similar comment to yours on another blog this morning.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100