B2B Marketing Traction

OCTOBER 16, 2012

The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. In your social media plan, make sure social media goals are SMART. What does SMART mean when it comes to social media? LinkedIn, Facebook, or Twitter? 500 Twitter followers?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. Social media connectivity is digital bumper stickering. Very, very few.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. The pattern holds for YouTube and Linkedin, too.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

illumin

DECEMBER 8, 2023

With managed service, markers will have what is called an Insertion Order or Media Plan; this plan sets out a fixed CPM, a fixed number of impressions, and a fixed Total Spend so that their service provider can best meet their needs. It is also sometimes called Direct or Direct IO. Follow @illuminHQ

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. ReTweeting. Offline events. Other networks.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Convince & Convert

JULY 20, 2010

prepare TV review content about HDTVs for twitter and blog comment distribution). Plan for and Create Content According to Demand Follow traditional content strategy planning steps, informing the effort based on demand and planning for results.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. Linkedin is for people you know. Twitter is for people you want to know. (I Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Webbiquity

MAY 17, 2016

The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. Blogging Wizard (Content).

Planning 145

Planning Research Tools Best Practices 145

Pam Didner

SEPTEMBER 16, 2020

Social Media. Media Planning. Depending on your role, you can see other ideas in different roles in this blog post. Media Planning. Create a co-marketing plan (joint messaging, joint creative and the media plan) with clear success metrics and update sales reps. VP of Marketing or CMO.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Convince & Convert

JANUARY 26, 2016

How having a social media plan extends beyond the computer and means more than maintaining active accounts online. Why social marketing doesn’t mean just social media. Lindsay Listanski on Twitter: @LListanski. Coldwell Banker Real Estate : YouTube , Blog , Facebook , Pinterest , Twitter.

Training 113

Training Video Marketing Skype Effectiveness 113

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Convince & Convert

FEBRUARY 9, 2016

million Facebook fans, 193k Twitter followers, and 13.3k Why properly handled but ultimately unsuccessful social posts don’t equal a failing social media plan. Kandi Steiner on Twitter: @KandiSteiner. Publix Super Markets on Twitter , Facebook , Instagram , YouTube , Pinterest. Quotes From This Episode.

Social Media 100

Social Media Media Skype Twitter 100

Buffer

MARCH 19, 2020

Over the last, 9 years, we’re very grateful to have built up such a strong community of people who use our products, read our blogs and listen to our podcast, and we believe that it’s important that we all try to navigate these challenges together. Pause and reconsider your social media plans (and goals).

Social Media 98

Social Media Work Management Marketing Management Media 98

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

KoMarketing Associates

SEPTEMBER 18, 2012

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. While the first step is developing a solid social media plan , there is more to it than just organization planning. The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Buzz Marketing for Technology

NOVEMBER 9, 2011

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media provides an “exceptional customer experience” which also unlocks the beauty of social media and the web in sharing stories of great customer service travel far and wide. I think it is fair to say that Social Media.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. They need to snap up that Facebook name pronto. The YouTube channel is barely mentioned on Facebook. Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Go Beyond SEO

AUGUST 19, 2015

This will be the foundation of every campaign in your social media plan. Brainstorming Social Media Campaigns. I recommend going 6 – 12 months out with your social media plan. Quite often your business already has a base for a social media marketing plan. Email signups. New page likes/followers.

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Sprout Social

SEPTEMBER 16, 2022

According to our latest index, more than 50% of consumers said they plan to spend more time engaging on YouTube, while significantly fewer marketers (35%) said they were investing there. Publishing regular (and high-quality) content on YouTube should be a part of any strategic social media plan. Don’t forget about SEO.

Youtube 111

Youtube Video Marketing Mobile Marketing Social Media 111

Convince & Convert

NOVEMBER 14, 2011

Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA. If your company operates multi-nationally, creating and perpetuating a social media presence globally will eventually become a consideration – if it’s not already.

Social Media 151

Social Media Media Social Networks Multi-Channel 151

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. Your LInkedin page. Your blog, naturally. Talk it up on Facebook and the blog. It’s just more authentic and believable that way.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Marketing Insider Group

JULY 13, 2010

Trend #1: Social media is being used more and more by professionals for decision making. The white paper also showed that business professionals are using social media more than online editorial and vendor content. Trend #4: Social media participants expect companies to join the conversation. Click here to cancel reply.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Convince & Convert

MARCH 10, 2015

The social media folks have their editorial calendar, your blog editor has something completely different, your community manager is planning events and Twitter Chats with something else, and your manager has a separate project calendar for all of these folks. We had a blogging editorial calendar in an online tool.

Best Practices 158

Best Practices Social Media Work Management Planning 158

Marketing Insider Group

JULY 13, 2015

The type of questions they’d be asking their insurance company would be more along the lines of, “How do I choose between an HMO or PPO plan?” Shopkeep, a point of sale system for small businesses, finds its blog content topics by going straight to the source. We wrote 30 blog posts detailing each piece.

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Content4Demand

OCTOBER 3, 2018

Slack Drives Customer Engagement, Service, Via Twitter. Slack leverages Twitter as a two-way communication platform to engage with current and prospective customers. On most days, the Slack Twitter is awash with relevant videos, articles and more, and the Slack team is constantly responding to comments from other Twitter users.

Social Media 40

Social Media Brand Identity Branding Media 40

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. Many college kids do not use Twitter or LinkedIn.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Marketing Insider Group

MARCH 24, 2011

If you look across the marketing landscape today, too many of the media decisions are still based on the ego-driven “I know better syndrome.&# We define our objectives, we brief the agency, if we’re lucky the agency scours the media landscape and brings their expertise to driving an amazing media plan.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Buyer Personas 100

Marketing Insider Group

MARCH 24, 2011

If you look across the marketing landscape today, too many of the media decisions are still based on the ego-driven “I know better syndrome.&# We define our objectives, we brief the agency, if we’re lucky the agency scours the media landscape and brings their expertise to driving an amazing media plan.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Buyer Personas 100

Biznology

FEBRUARY 5, 2013

I can’t tell you how many of my blog posts were directly inspired by morning emails from Godin and Brogan. Each newsletter, even if it’s “just” a blog-to-email newsletter, needs to be insightful, germane to the subject, and valuable. “Who would want to share my press release to social media?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Convince & Convert

DECEMBER 29, 2015

The social media folks have their editorial calendar, your blog editor has something completely different, your community manager is planning events and Twitter Chats with something else, and your manager has a separate project calendar for all of these folks. We had a blogging editorial calendar in an online tool.

Social Media 97

Social Media Work Management Planning Custom Publishing 97

Marketing Insider Group

SEPTEMBER 5, 2013

And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Are there advantages to using outside channels alongside your owned media? The best media plan is an integrated one. Why does SAP use Content Marketing?

Content Marketing 100

Content Marketing Planning Content Paid Search Agency 100

Hinge Marketing

JUNE 20, 2019

On his blog, Schaefer writes , “In the past, our businesses were built through an accumulation of advertising impressions. If there’s one other evergreen fact to write about it’s this: social media platforms like LinkedIn , Twitter, Instagram and Facebook will continue to change. And have you reciprocated the interaction?

Rules 91

Rules B2B Social Media Advertising Agencies 91