Lake One

OCTOBER 26, 2023

Account-based marketing (ABM) aligns the efforts of both marketing and sales to target high-value clients. The truth is B2B advertising plays a significant role in supporting ABM strategies. In this blog we’ll look at how advertising can specifically align to support an ABM effort. Kind of like fishing with a net.

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Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. So, how will you leverage intent data? Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. How to collect B2B Intent Data?

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Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. What ABM tactics should you use? In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start? What is account based marketing?

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Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). ABM provides that edge by homing in on the accounts that matter most. However, to execute ABM successfully, a structured framework is crucial.

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DealSignal

FEBRUARY 20, 2024

It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Nothing is set in stone anymore and there is no one-size-fits-all playbook, so do your best to understand your buyers and get out there and execute.

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Oktopost

MARCH 4, 2024

B2B SaaS marketing activities must convey the product’s benefits, the opportunities it brings to prospects, and how it will help solve their most pressing problems. SaaS is synonymous with innovative and ground-breaking products. But the pressure to innovate is just one of the many challenges SaaS companies face. It’s that simple.

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Only B2B

MAY 8, 2023

Account-based marketing (ABM) has gained popularity as a marketing tactic among B2B businesses in recent years. To make sure you are getting the most out of your marketing budget, it is crucial to monitor the return on investment (ROI) of your ABM efforts, just like you should with any marketing plan.

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The ABM Agency

MAY 26, 2023

In this blog post, we’ll explore the key components of a successful ABM strategy, from identifying target accounts to measuring results and adjusting your approach. What is the ABM strategy 2023? Factors such as size, industry, and growth potential can help you select these accounts.

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Only B2B

OCTOBER 19, 2021

ABM has gained significant prominence among B2B marketing companies in recent years. According to a Sirius Decisions poll, over 90% of B2B marketers believe ABM is a vital element of their marketing strategy. Intent data is the most important resource that B2B companies with an ABM strategy have at their fingertips.

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Madison Logic

JANUARY 26, 2023

In our new ABM Customer Stories blog series, we’ll spotlight great companies leveraging account-based marketing (ABM) and Madison Logic to achieve big results. They needed to understand how to improve the performance of their overall ABM strategy and demonstrate ROI.

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Inbox Insight

OCTOBER 27, 2023

This information helps in understanding their perceived intent or their purchasing readiness. This data provides deeper insights into the buyer’s journey, helping businesses to better tailor their marketing campaigns and strategies to their target audience. What is buyer intent data?

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Madison Logic

SEPTEMBER 14, 2023

Activating full-funnel, multi-channel account-based marketing (ABM) campaigns on social media alongside other key media channels like content syndication, display advertising, and connected TV (CTV) does just that. LinkedIn is a B2B marketing powerhouse, but it’s also a core pillar in a more effective ABM.

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Zoominfo

JULY 3, 2020

Firmographic data is useful because it gives marketers deeper insights that they can then use to leverage target accounts. This is particularly useful when it comes to account based marketing (ABM). The answers to these questions will help you better understand your customers needs, send timely communications, and personalize content.

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Marketing Insider Group

DECEMBER 29, 2020

As COVID-19 forces us to stay home and keep social distance, we crave human interaction. Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. Source: Gartner.

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Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

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Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

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Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. How do your customers help your business succeed and grow? Do not fear the blank page!

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The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

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The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

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Account Based Marketing Paid Content ABM Sales Management 52

Only B2B

AUGUST 13, 2020

But today, with the help of technology and tools the marketing is way more channelized and shows some sophistication. But today, with the help of technology and tools the marketing is way more channelized and shows some sophistication. Luckily the ABM these days has experienced dramatic change. This was not the case before.

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Madison Logic

JANUARY 3, 2024

When it comes to ABM, which requires a deep focus and understanding of key accounts and buying committee member behaviors, there’s no room for error. AI-driven ABM allows you and your team to analyze vast amounts of data to identify patterns and insights that might otherwise be missed by a human marketer.

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Only B2B

JUNE 27, 2023

In this comprehensive blog, we will delve into a wealth of powerful tips and techniques for B2B appointment setting , underpinned by relevant data and compelling statistics. Utilize Multiple Communication Channels: Adopt a multi-channel approach, including phone calls, emails, social media, and networking events.

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Only B2B

FEBRUARY 28, 2024

Learn how to leverage intent data for sales and craft the perfect sales strategy to increase your ROI and achieve sales targets. Intent Data: Demystifying the Power: It’s the power of intent data, the paintbrush that helps you paint a clearer picture of your potential customers. Intent is the lifeblood of sales.

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Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

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Madison Logic

FEBRUARY 7, 2024

Experts agree that the key to successful resolutions is setting small goals that help you achieve big results. Get the most out of genAI by using it to help you generate content ideas and provide a basic outline for your content—but lean on human and data insights to ensure you’re creating a true connection with buyers.

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Rev

NOVEMBER 1, 2023

In this blog post, we’ll show you how to harness the power of exegraphic data to better understand your customers’ core motivations and preferences. Want to understand your customers better than—and before—anyone else? Develop a deep understanding of their needs and pain points? Think about it. Probably the latter!

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Launch Marketing

OCTOBER 26, 2022

Social media is a critical part of cybersecurity marketing as it has repeatedly proven beneficial in generating awareness, reaching wide audiences and more. Why Social Media is Important for Cybersecurity Companies. A strong social presence will help turn those who are interested into leads.

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ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

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ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

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Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How to Assimilate Competitive benchmarking in Social Media.

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DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them.

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Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more.

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Madison Logic

AUGUST 31, 2023

Enter multi-channel account-based marketing (ABM). Multi-channel ABM helps you meet buying committee members where they are with a persistent and cohesive experience. Multi-channel ABM engages target accounts with a unified content and messaging strategy across the most frequently used digital channels.

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Heinz Marketing

OCTOBER 13, 2021

For a B2B organization, it helps us understand the lifecycle of the buying process. This is the information you directly track and record from user interaction on your website, email, social, and other digital properties. By Payal Parikh , Director of Client Engagement at Heinz Marketing. But what exactly is Intent Data?

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The ABM Agency

MAY 16, 2023

In this blog post, we will explore how to use in-depth intelligence and advanced relationship health assessment scoring models to target high-value accounts for increased revenue and stronger relationships. By leveraging this knowledge, your marketing campaigns can be tailored to the specific needs and preferences of each decision maker.

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Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. There’s even a myth that you’re more likely to survive a plane crash than click a banner ad.

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sagefrog

NOVEMBER 8, 2023

Knowing your target audience will help align strategies and allow you to identify trends that are working and those that you should dismiss that may be better suited for the B2C industry. The healthcare industry is fiercely competitive, making impactful marketing an absolute necessity. What Makes B2B Healthcare Marketing Important?

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