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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. The perfect addition to your marketing team may not be in the same city (or even country) as your company.

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What's Changed (and What Hasn't): The 2020 Moz Blog Reader Survey Results

Moz

We'll go through what's changed — and what hasn't — for our readership since our last survey in 2017, and detail what those insights mean for the Moz Blog in 2021. The survey was shared on the blog, through email blasts, and on our social media accounts. How often do you read posts on the Moz Blog? Methodology.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. In fact, HubSpot's blog research team found that 80 percent of consumers believe that data privacy is really important. This is super good for consumer privacy.

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eMagine Launches New Websites

EMagine B2B Blog

We use this blog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: The Lowell Five. While the design was done by their marketing agency, eMagine develped and implemented the content onto a WordPress content management systems (CMS).

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eMagine Launches New Websites

EMagine B2B Blog

We use this blog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: The Lowell Five. While the design was done by their marketing agency, eMagine develped and implemented the content onto a WordPress content management systems (CMS).

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Employee Social Media Plan: Why Your Company Needs One Right Now

EveryoneSocial

The first step in any employee social media pla n is to see how your current employees are utilizing social media. You may think they are only using it as a way to decompress or socialize, but as data above suggests, many are using it as a way to better connect with the company. Would you like employees to contribute blog posts?

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

LinkedIn is arguably the best option for A/E/C marketers as it allows them to reach an exclusively business audience and narrow the focus to users’ specific locations, industries, job titles, etc. Arguably THE most critical technology for the modern marketer is a Content Management System (CMS) for their firm’s website.