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Using video for “buyer enablement”

Biznology

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Like this post? Sign up for our emails here.

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The untapped potential of video for sales enablement

Biznology

“ Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “ 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 ” from Gartner technology marketing analyst Todd Berkowitz. Like this post? Sign up for our emails here.

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Passionate Explorers: Lifelong Learners

Biznology

Gartner Insights: Creating Organizational Culture In a Hybrid World. ” Blog Posts & Opinions. Seth’s Blog: Expertise vs Attitude. .” The New York Times: A Two-Year, 50-Million-Person Experiment in Changing How We Work. “The office was never one size fits all.

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10 reasons social media has peaked. 8 reasons that’s a relief

Biznology

SOCIAL NETWORK USAGE: 24% say they use their favorite social media site less than when they first signed up (Source: Gartner ). FACEBOOK AND TWITTER: In another study, Facebook and Twitter grew only +2%; there was no growth in corporate blogs (source: University of Massachusetts Dartmouth ). source: eMarketer ).

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Digital Transformation: Digital Darwinism or survival of the nimblest?

Biznology

This is my second blog post covering the topic of Digital Transformation. As Digital Transformation continues its buzzword journey through the Gartner hype cycle – hopefully toward the plateau of productivity stage – a fairly large number of other smaller – but equally puzzling – companion new jargon will be created.

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4 tips for generating more return business in any industry

Biznology

Gartner has found that for most brands, 80% of your future income will come from your existing customer base. Here are some pragmatic ways you can offer complementary products or services: Freelance copywriting agencies can offer complementary metrics analysis or blog redesign tips. Hopefully, they’re fully satisfied with the purchase.

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Social Business Reality Check: the elusive executive support

Biznology

Rob Koplowitz’ Blog, “Delivering The Social Business Imperative” , Forrester.com). Here are some examples: If the executive team is not ready to support the disruptions that come with running a social business, find another area to invest in.