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What's Changed (and What Hasn't): The 2020 Moz Blog Reader Survey Results

Moz

We'll go through what's changed — and what hasn't — for our readership since our last survey in 2017, and detail what those insights mean for the Moz Blog in 2021. The survey was shared on the blog, through email blasts, and on our social media accounts. How often do you read posts on the Moz Blog? Methodology.

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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

Here are some of the areas of LinkedIn where B2B marketers may be lacking, and how to step up your game so utilizing this social platform as a lead gen tool can become an integral part of your campaigns. A few years ago, LinkedIn started allowing company pages to post updates, much like Facebook and Google+ pages.

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Beginners Guide to UTM Parameters for Better Conversion Tracking

Huptech Web

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. In this blog, we’ll make dynamic UTM parameters easy to understand. Keep reading! Breaking Down the UTM Parameters!

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What is a customer journey map and how to make your own [examples included]

Sprout Social

This helps determine the ROI of customer-centric engagement and service. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Identify content gaps.

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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Many SaaS products have CTAs for lead generation demos at the end of blog posts, in sidebars, and on product pages. The world’s most popular CMS has also spurned dozens of non-affiliated websites that share information and tutorials with other users, like WPBeginner , as well as theme and plugin marketplaces.

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8 Ways Marketers Can Leverage Social Media to Meet Business Objectives

Hubspot

While websites are great for promotional blog posts, social media can accommodate those in addition to videos, images, and other forms of unique, high-quality content. For example, Facebook ads can be shown to users who haven’t yet liked your page or ever interacted with your content. billion daily active users. Influencer Marketing.

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The Ultimate Guide to Website Development (for Marketers)

Hubspot

You can find any website’s IP address using Command Prompt on Windows or Network Utility > Traceroute on MacBooks or by visiting a site like Site 24x7. Content Management System (CMS). While not required to build a website, using is CMS is certainly easier. The IP address for HubSpot is 104.16.249.5.