Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Content Marketing Institute

MARCH 22, 2018

We can get people to watch a video or read a blog post, but when you take a direct-response approach to content marketing, you essentially start from zero each time you attract someone new,” explains Kintigh. “We Match tools to touchpoints. Predictive tools like SimpleReach help the team optimize the content it publishes.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Twitter tip: Keep your network updated as to where you are.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

DECEMBER 26, 2012

He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.” ” Why PR Should Take Social Media Seriously by jeffbullas.com.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. He put something up on LinkedIn talking about customer success, then and now. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. Jocelyn: Absolutely. Jocelyn: Yeah.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.” ” Live streaming is now a popular tool across enterprises.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), blogging, creation of high-quality content, and website conversion optimization. Those tools are promising, but not mainstream yet. What Does it Do for You?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. "Twitter!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The Effective Marketer

MARCH 9, 2010

And what’s up with blog posts (side bar) in this email? Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Blog at WordPress.com. How many webinars are being advertised here? Too confusing.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Heinz Marketing

AUGUST 3, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. You can find something to engage with every time you open LinkedIn or Twitter, really. So, those tools can help you build the habit. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Hubspot

MARCH 6, 2014

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. Specifically, Oracle has started to encourage its employees to use Twitter to engage with prospects in meaningful, helpful dialogue during the sales process.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

KoMarketing Associates

NOVEMBER 26, 2019

I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers. No other platform can offer its targeting options and LinkedIn has done a great job of positioning itself as a key player for showcasing professional endeavors and achievements. What are LinkedIn Lead Gen Forms? Source: LinkedIn.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

markempa

AUGUST 4, 2014

It was certainly a book that changed the way that I think about demand generation in so many ways and you were, really as I started a blog on demand generation, I look to your writing as an example for the right thing to do and you are still bogging and podcasting today a decade later. So much time has passed! Brian: It’s hard to believe.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Marketing Insider Group

JULY 28, 2011

A colleague of mine suggested this excellent question for my blog recently and I had no idea how to answer her. He is also the author the Chief Marketing Technologist blog where Scott demonstrates his leadership in this area. Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. Now, people ask me.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Join LinkedIn groups and other relevant forums. Subscribe to blogs. What Is Social Selling? Find out, and then follow suit.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Heinz Marketing

MARCH 25, 2019

You can follow Jamie on Twitter @jamieshanks. Remember, you’re using these tools for research, for account planning, for account engagement, for account qualification and disqualification. All of these digital tools and fingerprints that customers are leaving around, can be harnessed to help a seller.

Top of Funnel 68

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 68

Televerde

MARCH 3, 2020

I know we need to implement marketing technology, but I can’t justify an expensive marketing automation tool without being able to prove marketing ROI. Not long after integrating Eloqua with their Salesforce CRM, they recouped their investment and created a $36 million opportunity pipeline. Connect with Ashley on LinkedIn.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. Thus, unlike the gaggle of consultant/speaker/author types in the social media game, she doesn’t do much blogging. Lead automation software company Eloqua epitomizes The Full Monty.

Top of Funnel 137

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 137

Convince & Convert

JANUARY 11, 2017

Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. Let’s say we’re doing this interview, and it’s going to be published on a blog. Let me give you an example.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Customer Experience Matrix

AUGUST 23, 2009

Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. The system scans Twitter, Facebook and LinkedIn for mentions and can make automated replies when it finds something. But social media are for interactions, not broadcasts.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. Jay: They have an amazing slide share presentation, which we’ll embed in the podcast blog post, which I actually tweeted was one of the best content marketing presentations I’d ever seen. I was looking at your blog.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. Jay: They have an amazing slide share presentation, which we’ll embed in the podcast blog post, which I actually tweeted was one of the best content marketing presentations I’d ever seen. I was looking at your blog.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Litmus

OCTOBER 29, 2020

Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. And Eloqua tends to be more on that B2B side.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? Un-clog your blog.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Steve Woods , CTO, Eloqua.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hinge Marketing

JULY 21, 2022

What are the top tools practitioners need to get the most benefit from owned media? What are the top tools practitioners need to get the most benefit from earned media? What are the top tools practitioners need to get the most benefit from paid media? What tools can you use to ensure the effectiveness of your initiatives?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Referral Rock

OCTOBER 30, 2019

The average marketer relies on seven different digital marketing tools to keep them from going insane. Some tools on the list are foundational. For example, analytics, email marketing, and CRMs, while other tools are more specialized, like video editing or A/B testing. Email Marketing Tools. Price – Freemium.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Hubspot

AUGUST 21, 2012

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Blogs and Written Content. Intercom's Balanced Blog. Not interesting enough?!"

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

SnapApp

DECEMBER 14, 2016

more likely to use social listening tools to time their messages just right. With today’s tools, it’s easier than ever. Maximise your presence on Twitter and LinkedIn to harvest relationships. Some interactive tools almost feel like toys - they're a fun (funnish?) High performers were also 8.6x Source: [link].

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62