Ledger Bennett

JUNE 25, 2018

If you don’t know what it is by now, firstly delete that MySpace account, and secondly, check out this awesome blog article. Any B2B social selling blog worth its salt will mention SAP amongst the most influential leaders in the social selling sphere. So how did they do it? The result?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. 11 Essential Ingredients Every Blog Post Needs. 25 Outstanding Content Marketing Tools For Your Brand. The Science of B2B Online Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Webbiquity

JANUARY 12, 2011

Which online tools are most helpful for PR pros? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. 5 successful marketers reveal their favorite public relations tools by Matt About Business.

PR 100

PR Tools Tips Blogger 100

markempa

NOVEMBER 29, 2016

I definitely saw it as a research tool. You’re getting a whole series of them, because now there are these automation tools that will automate a cadence, or a series, of emails. There’s a woman who is an aspiring social seller, and I got an invite to connect with her on LinkedIn, and it was generic. Yeah, absolutely.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Ledger Bennett

MARCH 19, 2021

In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its Moneyball moment. It integrates with all major marketing platforms and tools including: Salesforce. Google and Bing Ads. Google Analytics.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

SalesIntel

MARCH 22, 2023

Technographic data can be used to segment your audience based on the technology, tools, and IT infrastructure they use. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. What tools and technologies are there?

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Marketing Institute

MARCH 22, 2018

We can get people to watch a video or read a blog post, but when you take a direct-response approach to content marketing, you essentially start from zero each time you attract someone new,” explains Kintigh. “We Match tools to touchpoints. Predictive tools like SimpleReach help the team optimize the content it publishes.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

JANUARY 27, 2011

You can view the chart on their blog post here. For a more in-depth analysis, you can visit the MASG blog. It has the necessary tools and capabilities for very basic marketing activities such as limited email marketing and campaign management. Share this on LinkedIn. Share this on Bebo. Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. Press Contact: Sandy Pell, Sr.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

ClearVoice

JUNE 17, 2019

Joe Pulizzi of the Content Marketing Institute defined content marketing to LinkedIn like this: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Heinz Marketing

AUGUST 30, 2018

A co-founder of Eloqua and co-inventor of the marketing automation category, he’s now co-founder of Nudge , one of our most important sales technology solutions. Email, Nudge, Linkedin, Instagram (my new-ish guilty pleasure). I learned this the hard way at Eloqua. What apps/software/tools can’t you live without?

Work Management 41

Work Management Eloqua Forecasting Marketing Automation Services 41

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. More Information: Blog Post: [link]. Vidyard Careers: [link].

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. More Information: Blog Post: [link]. Vidyard Careers: [link].

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

NOVEMBER 2, 2017

Video creation within sales departments is also on the rise with the introduction of tools like Vidyard GoVideo and others. Blog Post: [link]. Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Citibank, and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers. About Vidyard.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Webbiquity

DECEMBER 26, 2012

Wendy Marx offers 10 tips for amplifying hard-earned media coverage, such as promoting your press in your blog, spreading the word via social media, linking to your news from appropriate LinkedIn groups, and “Rework(ing) an article to function as an abstract for a speaking proposal.”

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. He put something up on LinkedIn talking about customer success, then and now. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. Jocelyn: Absolutely. Jocelyn: Yeah.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Did you go to ITI? That is very cool.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Vidyard

NOVEMBER 2, 2017

Video creation within sales departments is also on the rise with the introduction of tools like Vidyard GoVideo and others. More Information: Download the Report: [link] Blog Post: [link] About Vidyard Vidyard is the new generation video platform for business that helps organizations drive more revenue through the use of online video.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Socializing Your Landing Pages. The new URL shortener Su.pr

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. In January, Vidyard launched Vidyard GoVideo Enterprise , a business-class video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Heinz Marketing

AUGUST 3, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. You can find something to engage with every time you open LinkedIn or Twitter, really. So, those tools can help you build the habit. He’s cofounder of Grapevine6, a pretty cool personal branding tool focused on social and content.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.” ” Live streaming is now a popular tool across enterprises.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), blogging, creation of high-quality content, and website conversion optimization. Those tools are promising, but not mainstream yet. What Does it Do for You?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. VEST data is self-reported by the vendors.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

The Effective Marketer

MARCH 9, 2010

And what’s up with blog posts (side bar) in this email? Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Heinz Marketing

MARCH 1, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern. So for those of you that are joining us on LinkedIn live, thanks very much for joining us. This is live.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Hubspot

MARCH 6, 2014

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. It did this by putting a former Eloqua employee, Jill Rowley, in the driver’s seat as the official “Social Sales Evangelist” at Oracle. Get the Right Tools.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

KoMarketing Associates

NOVEMBER 26, 2019

I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers. No other platform can offer its targeting options and LinkedIn has done a great job of positioning itself as a key player for showcasing professional endeavors and achievements. What are LinkedIn Lead Gen Forms? Source: LinkedIn.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. via Beth Harte).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

SnapApp

APRIL 4, 2018

With so many tools out there, marketers are now able to measure anything. . . Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Common tool used: Salesforce. . . #6:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

markempa

JANUARY 23, 2018

For those who aren’t familiar, technographics are the tools and technologies a company uses to operate. This includes everything from social media management tools to the platform a company uses to manage their website. But, technographic data isn’t just a tool or set of tools. Reason #2: They’re built off of biases.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

markempa

AUGUST 4, 2014

It was certainly a book that changed the way that I think about demand generation in so many ways and you were, really as I started a blog on demand generation, I look to your writing as an example for the right thing to do and you are still bogging and podcasting today a decade later. So much time has passed! Brian: It’s hard to believe.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Marketing Insider Group

JULY 28, 2011

A colleague of mine suggested this excellent question for my blog recently and I had no idea how to answer her. He is also the author the Chief Marketing Technologist blog where Scott demonstrates his leadership in this area. Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. Now, people ask me.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Metadata

DECEMBER 15, 2020

This is a blog post is a recap from the questions we weren’t able to get to during the Q&A portion of our “2020 Sucked. If you don’t know your cost-per-lead or don’t have a demand model, connect with me on LinkedIn, and I can help get you started. All forms from LinkedIn Lead Gen Forms start with “Lead ad:” in Hubspot.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59