Lead Forensics

APRIL 2, 2024

This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Objections: Value Proposition & Differentiation 39. “We have to go through a formal RFP (Request for Proposal) process.”

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Marketing Insider Group

JULY 1, 2020

Our clients’ profiles talked about how 50% of 3PLs under-leverage the warehouse, distribution center, and transportation as they focus on costs rather than growth (a key differentiator). The SVP of Sales and Marketing talked about her 14+ years of tenure at P&G to demonstrate that she understands their business, operations, and culture.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Circle Studio

DECEMBER 19, 2018

Keep in mind that the RFP/shortlist/interview process is the final stage in what is often a 2-3+ year chase. So in 2019, look for ways that marketing can proactively support your firm’s business development efforts by reaching, engaging and nurturing prospects before the RFP is issued AND after a client is landed.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Marketing Insider Group

JULY 22, 2015

This is the secret sauce to beat and differentiate yourself from the competition. Check out this social-selling problem solver’s cloud blog at Cloud Disruption. Differentiate Yourself From The Competition. How differentiated would that approach make you? If your answer is yes, then it’s RFP for you.

Curation 100

Curation Sales Cycle RFP Content 100

ClearVoice

MARCH 10, 2020

Because you work across multiple verticals, you need to differentiate messaging for each one. One of our clients at Superneat Marketing is RFPIO, an RFP response software provider. Their platform helps business professionals who respond to RFPs, security questionnaires, and a multitude of other complex documents.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Launch Marketing

JANUARY 24, 2018

By the time the RFP is out or before they ever talk to your sales team, their decision will likely already be made. Differentiates you from your competition and helps you stand out from the crowd. Even if you operate in a niche market where all the stakeholders are known, how do you differentiate yourself?

Organization 54

Organization B2B Marketing Planning B2B 54

SpotMe Blog

FEBRUARY 2, 2022

We published a free RFP template for you. The depth of interactive tools and the ability to offer RTMPS secure live streaming are key differentiators. RFP guide and free template. We prepared a guide to virtual event RFPs, and even give you a free template to use. So, what features should you be on the lookout for?

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Hinge Marketing

JANUARY 31, 2022

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Here they use a differentiated marketing strategy. That is the essence of a differentiated marketing strategy.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Hinge Marketing

JULY 2, 2014

Here’s something to think about for all the A/E/C firms who think brand building isn’t important: if your firm had no branding, how would you differentiate yourself from other A/E/C firms? And if you couldn’t differentiate yourself, how would you expect to see long-term growth and profitability? ” Wrong.

Ad Building 48

Ad Building Brand Identity Branding Differentiation 48

SnapApp

FEBRUARY 28, 2018

By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty.”. . Check out these stats: 39% of respondents in an Edelman study said thought leadership got companies invited to submit an RFP for work — and 47% said it played a role in awarding those contracts.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Hinge Marketing

AUGUST 25, 2014

The undeniable, and new reality for A/E/C firms: to continue growth of new business, they need to demonstrate their power – differentiation. Some of those tools include a brand strategy with clear, differentiator-driven positioning. Blogging 2.0: .” What did I take away from this theme and from my peers?

Thought Leadership 48

Thought Leadership Peer-to-peer Planning RFP 48

Hinge Marketing

JULY 18, 2019

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Here they use a differentiated marketing strategy. That is the essence of a differentiated marketing strategy.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Hinge Marketing

APRIL 15, 2015

Website, blog, social media—it’s all fair game. Do they respond to blog and social media comments? Even when you issue an RFP, it may not include exactly what you need or hit the right notes. Follow this quick checklist to increase familiarity and comfort: Check Them Out Online…Everywhere. Strategy'

Work Management 48

Work Management Advertising Agencies Marketing Management Service 48

Hinge Marketing

OCTOBER 22, 2015

It’s no secret that many key decisions are often made well before the RFP even goes out. Do the images and colors on your website and marketing materials differentiate your firm from your competitors? Be prepared to dedicate other resources to client development. Take the initiative and put your firm in the driver’s seat.

Lead Ranking 48

Lead Ranking Lead Scoring Work Management Marketing Management 48

Content Standard

DECEMBER 6, 2023

Navigate the RFP Process by Addressing the Competition If you’ve got a strong understanding of how you stack up to competitors, it might be worth creating content specifically with the RFP process in mind. Brand videos, informative blogs, and hospital-targeted social media should all be on your shortlist of content options.

Work Management 73

Work Management Marketing Management Top of Funnel RFP 73

SpotMe Blog

SEPTEMBER 22, 2022

But according to Pierre, one way to differentiate is by changing the format you use to present your medical content. Carry out an RFP. Planning your next life science event and looking for an RFP template to help you select the vendor that suits you? Read on for a way to solve this dilemma. HCP interaction. Select a vendor.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Heinz Marketing

JULY 29, 2019

Pacific you can find the transcription and recording here on the blog every Monday morning. We also talk about the complexity and the historical pain inherent in the RFP and sourcing opportunities as well as how to balance growing in your career, giving back… and a lot more! He is the chief revenue officer for Scout RFP.

Sales Management 49

Sales Management Top of Funnel RFP Work Management 49

Circle Studio

JULY 3, 2019

Identifying and narrowing down your firm’s areas of expertise is one of the most important steps to differentiating yourself in the market, and cornerstone content can be a powerful tool in helping establish that. Videos, articles, blog posts, eBooks, infographics, and webinars are all possible formats of cornerstone content.

B2B Thought Leadership 68

B2B Thought Leadership Top of Funnel Paid Search Agency Thought Leadership 68

Circle Studio

OCTOBER 19, 2017

Insightful content can earn new RFP opportunities. Content marketing can also help a firm earn new requests for proposal (RFP) opportunities. However weak content—content that lacks value, relevancy, insight and differentiation—can be equally impactful for a firm’s reputation.

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Top of Funnel RFP 79

Hinge Marketing

APRIL 6, 2017

Don’t ignore deep areas of content, such as blogs & company news. Skip the RFP. RFPs actually make it harder to find a good fit. Most RFPs get them wrong, are over specific, or overly general. And third, many great firms simply won’t respond to RFPs. Consider adding a blog if you don’t have one.

Work Management 89

Work Management Marketing Automation Services Marketing Websites Marketing Management 89

ClearVoice

MAY 5, 2020

Another way to differentiate content levels and content types? Your blog is a goldmine for content asset topics. Which blog posts are performing well? 1 in image search and holds the featured snippet for “RFP response process.” Look at the volume. There are easily hundreds of content types, and only 11 content levels.

Lead Scoring 82

Lead Scoring Lead Ranking Planning Content Marketing 82

6sense

NOVEMBER 9, 2021

Dave Peterson – Play Bigger: If you realize that even if you don’t even go through the full category cycle and you start to focus on the problem versus your product, you’re already going to have a differentiated edge. Which often pushes the differentiation down to a list of more features or better features.

CMO 48

CMO Enterprise Management Work Management Marketing Management 48

Heinz Marketing

SEPTEMBER 24, 2018

He talks about the things required to create differentiation, separation in what can be competitive markets. Talk a little about the things that are required to create differentiation, separation in what can be competitive markets that allow for all the conditions for that 60 second sale. David: Right. David: Sure.

Top of Funnel 55

Top of Funnel Terms and Conditions Paid Search Agency Enterprise Management 55

Anteriad

APRIL 25, 2023

Blog A regularly updated website or web page. Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Form An area that is placed or linked to on your website, blog, or social media sites so that a visitor can sign-up to receive a newsletter or email.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Blog A regularly updated website or web page. Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Form An area that is placed or linked to on your website, blog, or social media sites so that a visitor can sign-up to receive a newsletter or email.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Hinge Marketing

APRIL 17, 2019

This movement toward specialization makes sense for the platform developers, who want to differentiate their products from the tidal wave of competing products, and it makes it easy for professional services firms to find a suitable MA platform for their clientele. We expect to see this trend toward specialization to continue.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Hubspot

OCTOBER 26, 2015

Customers, employees, blog readers (sound familiar?), Read this blog post on cultural archetypes. Read this blog post for more examples of inspiring company vision and mission statements.). Here is an RFP (request for proposal) template you can use to formulate your thoughts if you choose to reach out to agencies.

Paid Search Agency 28

Paid Search Agency SWOT Advertising Agencies Brand Identity 28

Directive Agency

JULY 26, 2016

High risk strategies and tactics can hurt your marketing efforts, be wary of those that focus too much on outdated terms such as blog commenting, private blog networks (PBNs) and social bookmarking – anything that feels unnatural or that could be automated. Do they produce GREAT blog content? Read their blog posts.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76